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Product Pricing Strategies for 2022 Part 1: On-Premise Strategies
January 13, 2022 @ 9:00 am - 12:00 pm PST
Join us on Thursday, January 13 as the Wine Business Institute at Sonoma State University presents the second webinar in the Deep Dive Series: Growing Brands in the US Market. Hear from a panel of industry professionals as they discuss on-premise strategies.
What to expect from this webinar:
The ever-changing landscape of the wine and spirits market calls for up to the minute knowledge of what is selling both from a style and price-point perspective. This two-part series delves into this rich topic with time to focus on both the on-premise and off-premise channels. Part 1 will cover on-premise strategies and part 2 will explore the off-premise channel.
What will the selling landscape look like in 2022 and how can producers set prices to fit into certain niches in the US on-premise channel? Our panel of experts will discuss pricing and positioning strategies to align with restaurant buyers’ approach to inventory. We’ll also discuss where the opportunities can still be found for smaller suppliers to find success. Pricing and positioning in control states and opportunities for new spirits producers will round out the discussion.
