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Managing Growth Strategies in a Crowded Market

February 14, 2023 @ 9:00 am - 11:00 am PST

Finding the right fit for your wine or spirits portfolio

This panel is a must for anyone looking to grow in today’s US market environment. Themes will focus on persevering to succeed at market penetration, especially what it takes to thrive when you are a small fish in a big sea. The discussion will include ideas on standing out in a crowd and the pros & cons of being a wine in a spirits dominated portfolio and vice versa.  Finally, panelists will address the ever-daunting questions around market selection, the importance of marketing programs, and how to methodically and effectively grow a brand one state, one market at a time.

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  • Nunzio Castaldo, President, Panebianco Wines Importing
  • Cheryl Durzy, Founder, CEO, LibDib
  • Ruggero Raymo, CEO & Co-Founder, Portofino Dry Gin
  • Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University; Principal, Italian Wine Central


  • Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University


February 14, 2023
9:00 am - 11:00 am PST
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Vinexpo America