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Make it Personal – Mastering the Digital Customer Experience
November 13, 2017 @ 9:00 am - 10:15 am PST$95
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard.
WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business.Social media is growing as the new way to talk to your customers and more and more wine purchases are being made through websites, mobile applications or through interconnected links.
This 60 minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build a loyal client following. Each attendee will receive a DTC Best Practices Workbook to accompany each session.