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Make it Personal- Mastering the Digital Customer Experience

April 12, 2017 @ 10:30 am - 11:30 am PDT


90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard.
WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business.Social media is growing as the new way to talk to your customers and more and more wine purchases are being made through websites, mobile applications or through interconnected links.
This 60 minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build a loyal client following. Each attendee will receive a DTC Best Practices Workbook to accompany each session.

The DTC WebTrack sales and marketing webinar series are live interactive sessions which provide best practices to leverage across DTC Sales and marketing channels. The webinar content is designed for DTC managers and business owners and covers trending DTC market topics and includes a best practices workbook to help you document and implement learnings within your organization. This seminar series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 technology companies. Along with her extensive background leading Global sales and digital marketing strategies with commercial businesses, Laura leverages her hospitality background, knowledge of wine, and passion to teach in a compact and comprehensive framework which, if applied effectively, will produce immediate results.


April 12, 2017
10:30 am - 11:30 am PDT
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Virtual Vines