Going to Market in 2023: The US Is Not a One Size Fits All Market

This first session in the 2022-2023 live series will concentrate on what it looks like to go to market in today’s environment, with a focused look at the US import & distribution landscape. Speakers will bring attendees up to speed on the complexion, size, and direction of the US playing field in terms of options for successful suppliers looking to grow and new entrants. 

Important to understanding where products fit in the commercial marketplace is an awareness of grape and wine production and marketing cycles from both the supplier and consumer behavior perspective. The speakers will also discuss traditional and alternative route to market options including how the market for bulk and bottled table wine co-exist.

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Speakers: 

• Bryan Foster, National Sales Manager of Strategic Brands, Turrentine Brokerage
• Steve Myers, President, Distinguished Vineyards
• Clarice Turner, Strategic Growth Executive, Former President, Joseph Phelps Vineyards
• Moderator: Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University Principal, Italian Wine Central
• Moderator: Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University

Visit our website to learn more about the speakers and this series “Market Entry Strategies for 2023: Seizing Opportunity”