Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience?

In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to:

• Gain tips to define and refine your core message
• Attract, secure and leverage publicity
• Train spokespersons including tasting room personnel on ways to Integrate your core messages into the brand story

Each attendee will get questions answered in two Q & A sessions and will also receive a “Winery PR Checklist”. Registration link:  http://dtcwineworkshops.com/event/winery-pr-connecting-the-message-to-reach-new-audiences-3/