- This event has passed.
DTC Sales Snap Track: Romancing Your Wine Club
July 12, 2017 @ 8:30 am - 9:15 am PDT$75
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries spend more time focused on customer retention strategies vs. building more intrigue into their club programs and keeping those who are already committed around as long as they can.