In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and confidence to close more sales and strategies to implement during the guest visit to grow longer term customer relationships. This session will run approximately 45 minutes and each attendee will receive a DTC Sales Skill workbook to capture content and leverage to implement learnings.
The relationship sales Snap Track series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 Global firms. With a strong hospitality background and expertise working with wineries, she leverages a combination of Industry proven best practices and a passion to teach within a compact and comprehensive framework which, if applied effectively, will produce immediate results.