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DTC Sales Snap Track: To Have and to Hold -Romancing Your Wine Club
June 22, 2017 @ 9:30 am - 10:15 am PDT$65
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries spend more time focused on customer retention strategies vs. building more intrigue into their club programs and keeping those who are already committed around as long as they can.
This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this live snap track webinar will provide some thought provoking ideas which will help keep your customer romance alive.