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DTC & The Digital Marketing Forecast for 2018
November 15, 2017 @ 12:00 pm - 2:00 pm PST
Our Fall Marketing Series wraps up with guest speaker Paul Mabray, digital wine marketing super hero* (see below). If you’re curious where digital marketing and online DTC wine marketing and sales may go in 2018, Paul pulls out his personal crystal ball to forecast its direction for the next year.
Le Cabaret @ Raymond Vineyards, St. Helena
Nov. 15 | Noon – 2pm
Paul Mabray has been Vice President at Avero since Dec. 2016, where he launched Avero’s social media/reputation management division to power data driven engagement, social CRM and business intelligence for the hospitality industry (restaurants, hotels, and wineries). Prior to his tenure at Avero, Paul served as Group Director of W2O Group and founded VinTank, serving as Chief Strategy Officer, which was the world’s most pervasive software solution for the wine industry and thought leader in all things wine and digital. Before founding VinTank in 2008, he was CEO, Chief Strategy Officer and SVP of Business Development at Inertia Beverage Group (now WineDirect).
Paul’s goal: Making wine online work. Period. His specialties include: e-commerce, wine, e-business, SaaS, CRM, strategy, business development, fire fighting, faster than a speeding train, able to leap high buildings.*
We’ll contact attendees with tickets directly about the event lunch menu. We think it’s a little too early to take lunch orders in late August. We look forward to seeing you at all our fall marketing events!
Please arrive on time (with business cards for sharing) to respect other guests’ time!