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Consumer Insights & Product Selection
November 4, 2021 @ 9:00 am - 10:00 am PDT
Join us on Thursday, November 4 as the Wine Business Institute at Sonoma State University presents the first webinar in the Deep Dive Series: Growing Brands in the US Market. Hear from a panel of industry professionals as they discuss Consumer Insights & Product Selection.
What to expect from this webinar:
The ever-changing landscape of the wine and spirits market calls for up-to-the-minute knowledge of what is selling both from a style and price-point perspective. Analyzing where trends are going and what factors are driving key consumer beverage buying decisions can be a challenge. Ecommerce has also changed the way consumers buy wine. Combined with the necessity for different strategies and product assortments in markets across the US, this all adds up to a level of complexity that is daunting.