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Consumer and Trade Perceptions of Sustainable Wine
June 5, 2020 @ 9:00 am - 12:00 pm PDT
As the importance of sustainability in the marketplace flourishes, growers and vintners across the U.S. are embracing sustainable winegrowing. Join us to learn about recent consumer and trade research that indicates an increasing market for sustainably grown and produced wine.
Hear why communicating about sustainable practices is important for an ever-growing segment of wine buyers and consumers.
Two of the top experts in wine industry research will present new data and insights from recent consumer and trade research on perceptions of sustainable winegrowing, certification and practices. A Wine Intelligence survey and focus groups explored national and international consumer perceptions. Full Glass Research explored similar perceptions among the trade through focus groups and a survey of the Wine Opinions Panel. A question and answer session will follow the presentations, along with some tips for communicating sustainability to trade and consumers.
- Lulie Halstead, Chief Executive, Wine Intelligence
- Christian Miller, Proprietor, Full Glass Research
- Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance
Open to anyone interested in learning more about the market for sustainable wine.