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The 80/20 Rule- Building A High Touch DTC Client Strategy

April 12, 2017 @ 9:00 am - 9:45 am PDT


The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue, capture and convert high end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 Principle will dramatically increase sales and grow brand loyalty.
This session is packed with 60 minutes of content with additional time allocated for Q&A. Each registrant will receive a session workbook to help capture and implement best practices unique to each business.

DTC Sales Web Tracks are 60-90 minute interactive web based sessions which offer a forum to learn best practices and creative approaches to DtC sales strategy, design and delivery strategies for winery sales and marketing professionals to stay ahead of the curve on market trends. The on line venue offers registrants flexibility to attend at convenient times– from anywhere on any device.

The Web Track series is hosted by Virtual Vines, a DtC Services Consulting firm specializing in bringing sales and marketing expertise to small to medium sized wineries. Virtual Vines’ professional sales and marketing training program is based on core principles used for enterprise selling, digital marketing and business development programs successfully implemented across Fortune 500 companies. With over a 25 year career teaching and integrating successful selling strategies in technology, client services and in the hospitality industry, Virtual Vines has built a compact and comprehensive DtC framework which, if applied effectively, will produce immediate results.


April 12, 2017
9:00 am - 9:45 am PDT
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Virtual Vines
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