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Insights from the 2021 DtC Wine Shipping Report for Start-Ups and Newer Shippers
April 8 @ 10:00 am - 11:00 am PDTFree
Please join Sovos ShipCompliant and vinSUITE for a look at take-aways from the 2021 Direct-to-Consumer Wine Shipping Report for winery start-ups and those wineries that are newer to the DtC shipping channel.
With its look back at 2020, the report spotlights both 10-plus years of trends in the DtC wine shipping channel, along with new patterns of consumer behavior and industry response that emerged due to the global pandemic.
What can new wineries and those at the outset of building their DtC shipping businesses learn from the data? Join us for a look at key takeaways and insights, including:
- Surprising and not-so-surprising varietal trends
- How value-seeking consumers influenced not only which types of wines sold, but at what price points
- The strong performance of non-West Coast destination states and where newer sales opportunities might be arising
- E-commerce best practices to consider in light of the growth and importance of the DtC shipping channel