Category: Expert Editorial

A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...

WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article. In the past decade, what is now known as “biochar” has been widely endorsed for a...

Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”

As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage...

WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article. This research is aimed to highlight chemical and sensory differences in Sauvignon Blanc wines...

Regardless of your political views and opinions on Donald Trump, there is one thing we can all agree on: he is doing exactly what he said he would do. By Michael Kaiser As I draft this latest column,...

Advances in fermentation, aging and winemaking practices ensure that tradition evolves without compromise. By ​​Alessandro Liggio Winemaking is a delicate harmony between tradition and innovation....

Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...

“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for ‘danger,’ the other for ‘opportunity.’” – John F. Kennedy – In the early 1980s, the New York grape and...

By Carl Giavanti Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has...