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Industry Leaders Gather at vinSUITE’s Virtual Wine Club Symposium 2024

Two-day free event features industry insights and data-driven strategies for wine club growth.

Napa, CA – July 8, 2024 – vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year’s success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention.

Last year’s inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry.

“In today’s rapidly evolving wine industry, staying ahead of the curve is crucial,” said Jason Curtis, President of vinSUITE. “Our symposium brings together top experts to provide actionable strategies that wine club managers can implement immediately to drive growth and enhance member experiences.”

Key Topics and Benefits:
– Current state of the wine club industry
– Innovative SMS strategies for improved communication
– Growth tactics for challenging times
– Wine subscriptions vs. traditional clubs
– Data-driven approaches to boost engagement and retention
– Practical AI applications in wine club management

Featured Speakers:
– Jason Curtis, President, vinSUITE and Orion Wine Software
– Rob McMillan, EVP & Wine Division Founder, Silicon Valley Bank
– Brian Baker, Founder, Cultivar Marketing
– Jennie Gilbert, Co-Founder, RedChirp
– Cathy Huyghe & Chris Huyghe, Co-Founders, Enolytics
– Vanessa Bazzani, Direct to Consumer Sales Manager, Bergstrom Wines
– Liz Mercer, WISE Coach, Wine Industry Sales Education

Agenda
Tuesday, July 16:
9:00 AM PDT – State of the Industry with Jason Curtis and Rob McMillan
10:00 AM PDT – SMS Strategies to Improve Wine Club Communications with Jennie Gilbert and Megan Currie
11:00 AM PDT – Growing Your Wine Club in Challenging Times with Liz Mercer

Wednesday, July 17:
9:00 AM PDT – Demystifying Wine Subscriptions with Jason Curtis and Brian Baker
10:00 AM PDT – Boosting Club Engagement Using Data with Cathy Huyghe and Vanessa Bazzani
11:00 AM PDT – AI-Powered Marketing for Wine Club Managers with Jason Curtis

Registration:
Wine club professionals are invited to register for this free virtual event.
Date: July 16-17, 2024
Time: 9:00 AM – 12:00 PM PDT daily
Location: Virtual
Registration: https://event.gotowebinar.com/event/b87b33c0-8a7e-48a1-b051-6e12875d74d0
Wine Club Survey: https://forms.gle/bw8K7J8qMjs1ngGS8
Event Hashtag: #WineClubSymposium2024

About vinSUITE:
vinSUITE is a leading provider of direct-to-consumer (DTC) solutions for the wine industry, offering robust tasting room POS, dynamic e-commerce, and best-in-class wine club management software. Our mission is to empower wineries with the tools and knowledge they need to succeed in the competitive DTC landscape.

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