(LAS VEGAS – August 17, 2020) – The PR%F Awards, an international & domestic spirits, wine & beverage competition has moved its dates to December 1 & 2, 2020. Designed to award accolades to many emerging beverage brands & established favorites, the PR%F Awards platform brings visibility to its spirits brands with a “buyers only” judging platform and partnership with F&B’s leading industry & lifestyles publication, Food and Beverage Magazine.
The PR%F Awards private judging competition will take place December 1 & 2, 2020 at Green Valley Ranch Resort (www.greenvalleyranch.com) with a prestigious panel of experts, regarded as top of their trade in the spirits & wine industries. Each judge plays a key role as top decision-maker for distribution, retail and purchasing.
PR%F Awards 2020 has extended its beverage collection of categories to include an array of wines and sparkling wines, New World whiskey, spirited and non spirited seltzers and ciders, frozen concoctions, coffee liquors and many more beverage categories. To enter the PR%F Awards 2020, visit www.proofawards.com
“We are pleased to announce the annual PR%F Awards 2020 competition is set for December 1 & 2 in Las Vegas. During this pandemic with industry closures and upheaval, the beverage industry remains steadfast and consistent. Our entrants deserve to win accolades and be recognized for their innovative brands so we moved the date to calmer waters,” said Michele Tell, Executive Director of PR%F Awards.
“More than 30 judges – all buyers from across the US will prepare to merit spirits, wine and beverages from across the globe with our competition with our coveted 100-point PR%F Awards proprietary judging system,” she said.
The sequestered and private judging process will host a double-blind tasting for the preliminary rounds (bronze, silver, gold, double-gold, and The Century Award) all the way to the final sweepstakes round which determines our top winners in each main category. All 100-point perfect scoring brands will become an honored recipient of the PR%F Century Award and will join the established PR%F Award’s Family of Century Award-Perfect Scores from 2019 – Hardy Legend 1863; Michel Couvreur Candid; Galliano Aperitivo; Anna’s Kitchen Shrub Apple-Cider-Ginger; and Anna’s Kitchen Shrub Cranberry-Mint.
PR%F Awards Design Distinction will be held simultaneously – on its own awards platform – featuring artists and creative/marketing expert judges to award the most creative, powerful labels, packaging and point-of-sale creative for the beverage industry.
“Last year’s event featured our judges – all buyers from across the US, activating many of our brands with more than $2 million in sales,” said Michael S. Politz, publisher of Food and Beverage Magazine, the title partner for the competition.
“Some of our amazing brands from PR%F Awards 2019 including 100-point perfect scoring Century Award Hardy Legend 1863, 100-point Anna’s Kitchen Shrubs and Silver Winner Damrak Gin was placed on all Delta Sky Club menus worldwide. To name a few: Dented Brick, Snowy River Cocktails, Third Eye Blind’s Stephen Jenkins’s Tequila Summer Gods, Cape Fear Gin, Just LeDoux It Whiskey and many more, found their way into distributors and on shelves across the country. We are committed to not only bringing visibility to emerging spirits in our beverage industry, we are also opening doors to put these brands onto shelves and into the hands of consumers,” said Politz.
“Last year we saw an influx of tequila, flavored whiskeys and canned cocktails enter the PR%F Awards,” said Politz. “This year the trends not only point again to canned cocktails, whiskeys and tequila, but also Cachaca, Pisco, gluten-free spirits and Mezcal that should make a huge mark in the spirits world. We are also seeing an influx of flavored rums. It’s exciting to be on the forefront of tomorrow’s top sellers and the emerging sought-after SKUs in the spirits industry,” he said.
The 2020 PR%F Awards is presented by Food & Beverage Magazine (12 million monthly readers noted by Amazon’s Alexa rating system, and noted as the most progressive resource in the F&B industry); the medal winners will be announced and showcased in several upcoming issues of Food & Beverage Magazine and the final special magazine edition in February 2021 as well as broadcasted on various New York and Los Angeles based podcasts featured on the Food & Beverage Podcast Network.
About The PR%F Awards
The PR%F Awards is the premiere spirits awards program held annually in Las Vegas. Corporate headquarters: 10845 Griffith Peak Drive, Floor 2, Las Vegas, Nev. 89135 www.proofawards.com 1-888-959-7260
About Food & Beverage Magazine
Food & Beverage Magazine is the premiere worldwide destination multi-platform medium for global restaurants and hospitality, ideas trends, and quality – 1930 Village Center Circle, Suite 3197, Las Vegas, Nev. 89134 www.fbmagazine.com
About Delta Sky Clubs
Where fresh & healthy food, great amenities and the industry’s most innovative beverage program puts the pleasure back into travel. Relax in one of 54 airport locations and enjoy handcrafted cocktails, premium wines and craft beers. https://www.delta.com/us/en/
About Green Valley Ranch Resort
The AAA Four-Diamond Award-winning Green Valley Ranch Resort opened in 2001. It features almost 500 guest rooms and suites, a 30,000 square-foot resort spa and salon, and a 10-screen movie theater. The property’s restaurant collection includes Hank’s Fine Steaks & Martinis, Tides Seafood/Sushi Bar, Bottiglia Italian restaurant, Borracha Mexican restaurant, the Grand Café, Feast Buffet, Pizza Rock and several casual dining options. The property’s gaming includes bingo, race and sports book, table games and more than 2,100 slots/video poker machines. Other amenities include meeting and convention space, Kid’s Quest, a supervised childcare facility, and a stunning backyard pool area. Green Valley Ranch Resort is owned and operated by Stations Casinos. To learn more, please visit. www.greenvalleyranch.com
About Food & Beverage Podcast Network
Food and Beverage Magazine is expanding its universal multi-medium platform to include the new Food & Beverage Podcast Network featuring dozens of modern podcasts designed to give the discerning foodie a new group of “in your face restaurant & beverage gurus” to feast on. Current top shows include: “Drink Up with Richie T”; The Art Mann Podcast – world renowned expert in drunken travel; Rogues on the Road Matt “the science teacher turned distiller” & Rich the “Brit” discuss food, travel, booze and everything in between to name a few. www.fbpodcasts.com
About Opulent Wines & Spirits
Opulent Wines & Spirits is a premiere distributor in Las Vegas, Nev. specializing in craft spirits, emerging brands, and all varietals of wine, RTD and more – located in the heart of Las Vegas at 4691 S. Valley View, Nev 89103. All spirits/wine entered in PR%F Awards must be sent to this location. www.opulentws.com (Deadline to receive entrants is Nov. 1, 2020.)
The NEAT Glass
In 2002, a simple glass blowing mistake revealed an amazing concept which displays the true expressions of all spirits, launching a new scientific approach to drinking enjoyment and understanding. Naturally Engineered Aroma Technology (NEAT) is the best spirits glass available, significantly surpassing standard tulip and snifter glasses in aroma detection and identification. Flavor is 90% aroma, and NEAT removes nose-numbing ethanol to unmask and showcase all the character aromas hidden in tulips and snifters. NEAT is changing the way the world drinks through sensory science, physics and chemistry to deliver exactly what is in your glass without nose-numbing ethanol. Today the NEAT glass is the world’s leading judging glass, used in over 30 manor international spirits competitions. Over 120,000 spirits judged in NEAT, and over 30,000 medals awarded since 2012, makes NEAT the world’s official spirits judging glass. For more information visit: www.theneatglass.com.
About Constellation Catering
Constellation Catering is a progressive full-service spirits & wine catering & special events company in Southern Nevada and holds liquor and alcohol concession licenses in Las Vegas, Clark County, Henderson and North Las Vegas. www.constellationcatering.com
