Defiant Whisky joins Country Icon in his Dedication to Champion and Bring Attention to Homelessness in Middle Tennessee
Since its Inception, Mission:Possible has Raised Nearly $3 million Across its Initiatives and Events
March 26, 2026 (Nashville, TN) — As country icon Tracy Lawrence’s non-profit Mission:Possible continues its commitment to raise support and awareness of the homeless population in Tennessee, the team announced today the new title sponsor of the 2026 Mission:Possible Celebrity Golf Classic is Defiant Whisky, crafted by Blue Ridge Distilling Company.
Defiant Whisky, an artisanal American spirit born from the heart of the Blue Ridge Mountains in North Carolina, embodies a spirit of craftsmanship, quality and innovation. Using a unique grain‑to‑glass process and pure water drawn from a natural limestone aquifer, every bottle reflects a commitment to excellence and bold flavor. This commitment aligns seamlessly with Mission:Possible’s dedication to make a meaningful impact in the local community.
“We are proud to welcome Defiant Whisky as our title sponsor,” said Tracy Lawrence. “Their unwavering commitment to craftsmanship and bold innovation mirrors the spirit that drives Mission:Possible to make a difference. Together, we are expanding its reach and deepening its impact across the communities we serve.”
The Mission:Possible Celebrity Golf Classic has quickly become a highlight in Middle Tennessee’s philanthropic calendar since its launch in 2021. Building on the longstanding success of the Mission:Possible Turkey Fry and Benefit Concert, which recently celebrated its 20th anniversary with record-breaking turkeys distributed, the annual golf event consistently sells out and draws widespread community support. Past tournaments have featured a star‑studded lineup including Vince Gill, Kid Rock, John Daly, Nate Bargartze, Dennis Quaid, Darius Rucker, Jordan Davis, HARDY, Bo Jackson, Johnny Damon and more.
Since its inception, Mission:Possible has raised nearly $3 million — funding life‑changing programs that support men, women and families across Middle Tennessee. These events have also provided critical resources to local partners who serve people experiencing homelessness and hardship.
“Defiant Whisky is honored to support such an impactful cause,” said Christopher J. Simovich, President of Blue Ridge Distilling Company. “This partnership stands as a testament to our belief that community and craftsmanship go hand in hand.”
As the title sponsor, Defiant Whisky will be featured throughout the 2026 Celebrity Golf Classic, including hospitality experiences, premium tastings and brand collaborations intended to enhance the event for sponsors, players and guests.
The 2026 Mission:Possible Celebrity Golf Classic will take place this May with all proceeds supporting Mission:Possible’s ongoing mission to fight homelessness with compassion, consistency and real solutions. For more information about sponsorship or team opportunities, contact Amanda Arthur at Amanda@tlmissionpossible.com.
For more information about Tracy Lawrence, please visit TracyLawrence.com.
For more information about Mission:Possible, please visit TLMlmissionPossible.com.
For more information about Defiant Whisky, please visit BlueRidgeDistilling.com.
ABOUT MISSION:POSSIBLE
Tracy Lawrence’s Mission:Possible exists to raise support and awareness of the homeless population in Middle Tennessee and beyond. The organization was launched in 2006 with its initial fundraising event, Mission:Possible Turkey Fry which has raised over $1.3M for Nashville Rescue Mission, fried over 15K turkeys and provided over 135K meals to the homeless and hungry of Middle Tennessee. In 2021, the organization created an annual Spring event, Mission: Possible Celebrity Golf Classic which has raised nearly $1.5M to date.
ABOUT DEFIANT WHISKY
Defiant Whisky by Blue Ridge Distilling Co., based in picturesque Golden Valley, North Carolina is an artisan grain-to-glass craft distillery. Nestled in the foothills of the Blue Ridge Mountains, the distillery sits atop a limestone aquifer with water that’s perfect for making whisky. Defiant starts with the finest ingredients, revolutionizes the process by taking the best of European tradition and combining it with American ingenuity to finish with a new kind of spirit.
