The Librandi Corporate Museum connects culture, vineyards, and landscape in Calabria
December 10, 2025 (Italy) — For more than seventy years, the Librandi family has been a leading interpreter and promoter of viticulture in Calabria. With six estates and over 230 hectares of vineyards, the winery has carried the wines of southern Italy around the world, blending identity and vision, tradition and research. Today, this heritage finds a new home in ViTeS (Viticulture, Territory, History), the Librandi Corporate Museum.
Located on the Rosaneti Estate in Cirò Marina, the ViTeS Museum is housed in a 19th-century building surrounded by vineyards and rolling hills. Conceived as a collective narrative of Calabrian viticulture, the museum was created to preserve and share the agricultural knowledge of past generations. Its collection brings together historical farming tools, winemaking equipment, and everyday objects donated not only by the Librandi family but also by many families of the region, underlining its role as a true community project.
The museum unfolds across eight immersive rooms showcasing maps, photographs, educational panels, and interactive stations such as the “aroma room”, which allows visitors to train their senses to recognize the scents of wine. While deeply rooted in memory, ViTeS is designed above all to narrate the present and project visitors into the future of winegrowing. Newly introduced and forthcoming multimedia installations expand this approach, offering insights into today’s agronomic practices, climate-adaptation strategies, and concrete actions to safeguard biodiversity: topics that shape the future of viticulture.
ViTeS is also part of SudHeritage, the Calabrian museum network that highlights southern Italy’s cultural and entrepreneurial heritage founded in 2022 by eight – now ten – local production realities of excellence including Librandi. This recognition strengthens the museum’s role as a reference point for a more conscious form of wine tourism, one that connects people, memory, and place.
“Our way of making wine has always been an act of responsibility toward the land we inhabit,” says the Librandi family. “We believe that research should never be separated from memory, and that only by starting from the deep knowledge of traditional practices can we imagine a truly sustainable future.”
A visit to ViTeS is also a central stop on the Giornata Librandi, the winery’s full-day tour experience. It offers not only a journey through the history of Calabrian viticulture, but also an immersion into the heart of a family business that has transformed agricultural culture into a form of civic engagement, creating knowledge, identity, and beauty.
