August 11, 2025 (San Diego, CA) — The San Diego Spirits Festival returns for its 16th anniversary on September 27-28, 2025, bringing a weekend of coastal charm, craft cocktails, and world-class spirits to the iconic Museum of Contemporary Art San Diego in La Jolla (MCASD).
The one-of-a-kind celebration invites cocktail lovers, trendsetters, and industry pros to experience a bold mix of over 65+ spirit brands, from luxury labels to artisanal small-batch distillers. Whether you’re a seasoned mixologist or a curious newcomer, the festival offers unlimited tastings, lively entertainment, and panoramic ocean views.
“The spirits are flowing, the crowd is buzzing, the food excites, and the entertainment never misses a beat. Every year, the San Diego Spirits Festival evolves—more refined, more vibrant, and more unforgettable. If you thought last year was spectacular, just wait for what’s coming,” says Liz Edwards, Founder and Executive Director.
Beyond the Glass: Entertainment & Engagement – The San Diego Spirits Festival isn’t just about drinks—it’s about elevated experiences. This year’s entertainment lineup adds an exciting new dimension:
🎤 George Pajon from the Black-Eyed Peas will be performing live, joined by acclaimed singer-songwriter Andrew Cole, bringing amazing music and energy to the festival floor—and drawing major media coverage.
Expect a multi-sensory journey, including:
- Exceptional spirits and craft cocktails
- Immersive brand activations
- Eclectic entertainment
- Mouthwatering culinary delights
- A mini bartender challenge hosted by San Diego Chapter- United States Bartenders’ Guild (USBG)
- Compete for Recognition – 14th Annual San Diego Spirits Festival International Bottle Competition
- Opportunities to connect with top industry professionals and tastemakers
Since its debut in 2009, the San Diego Spirits Festival has earned accolades from Fodor’s Travel and Premier Traveler as one of the top cocktail festivals in the country. This year’s edition builds on that legacy with more brands, bolder flavors, and unmatched ambiance.
Event Details and Ticket Information – Tickets are available for purchase on Eventbrite here
The festival takes place from 2:00 pm to 6:00 pm on Saturday, September 27th, 2025, and from 1:00 pm to 5:00 pm on Sunday, September 28, 2025. General admission tickets start at $85 (Saturday) and $75 (Sunday) and include unlimited cocktails. All attendees must be 21 years of age or older.
Social Media
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For more information about the festival, visit the website at www.sandiegospiritsfestival.com
