Brand expands its lineup with bold, fruit-forward flavors, now available in 160 California Safeway stores
June 17, 2025 (Redondo Beach, CA) — Roseade USA is thrilled to introduce two refreshing new SKUs: Pineapple Lemonade Spritzer and Strawberry Lemonade Spritzer. Crafted with 100% all-natural ingredients, these vibrant new expressions build on the beloved Rose Lemonade Spritzer by adding a touch more sweetness—while staying true to their signature “more tart than sweet” flavor profile.
“The natural tropical sweetness of pineapple and the bright, summery flavor of strawberry were obvious choices for our first line extensions,” says Karl Ziegler, Founder and CEO. “Roseade Pineapple is available in convenient 4-packs, as well as in our new variety pack. Roseade Strawberry is offered exclusively in the variety pack, which includes two 250ml cans of each flavor.”
Building on the brand’s reputation for delivering crisp, clean, and flavor-packed beverages, these new releases are crafted with real fruit flavors, a refreshing spritz, and a premium wine base. They are designed to meet the growing demand for better-for-you, easy-to-enjoy beverages that do not compromise on taste or experience.
The Original Lemonade Spritzer offers a nostalgic nod to classic lemonade, elevated by a crisp effervescence and a clean wine finish. Meanwhile, the Pineapple Lemonade and Strawberry Lemonade Spritzers add a juicy tropical twist that balances tart citrus with sun-ripened sweetness.
Roseade enters this next chapter as one of the top-selling wine-based cocktails in California, leading a category that continues to gain momentum. According to Nielsen data (May 29, 2025), the wine cocktail category is growing at 9.7% year-over-year, fueled by consumer demand for convenient, lower-ABV options with sophisticated flavor.
“We’re seeing a real cultural moment around spritz cocktails right now—everyone’s buzzing online about them,” said Victoria Ash, Co-Founder. “Not everyone has the time and ingredients to craft and build a spritzer from scratch. With Roseade Spritzers, we have captured that refreshing vibe in a ready-to-enjoy can.”
Both new SKUs are available now in over 160 California Safeway locations, bringing fresh energy and bold refreshment to the wine-based spritzer category. The new products are part of Roseade USA’s broader strategy to expand its national footprint while staying at the forefront of innovation in the booming spritzer and lemonade-alcohol categories.
Roseade Wine Spritzers:
- Roseade Original Lemonade Spritzer 4-pack — $16.99
- Roseade Pineapple Lemonade Spritzer 4-pack — $16.99
- Roseade Spritzer variety 6-pack — $24.99
About Roseade Spritzer USA
From the vineyards to the glass – Roseade embodies the spirit and vibrancy of the finest rosé. Our traditional lemonade is made from our original freshly squeezed lemons recipe, giving Roseade that revitalizing zesty tang! It is the product that unites fun-loving beverage enthusiasts all over the world who believe that a drink should do more than just quench your thirst. Roseade provides an experience, a perfect blend and taste of a vibrant-zesty lifestyle. To learn more, please visit https://roseadeusa.com/.
