APPLICATIONS OPEN ON 17 JUNE 2025
June 17, 2025 — Following the awarding of the PFV Prize 2025 to Tsutsumi Asakichi, a Japanese lacquerware house founded in 1909 and now led by the fourth generation, Primum Familiae Vini is pleased to announce the opening of applications for the next edition of the Prize.
Applications for the 2027 edition open on 17 June 2025 at www.pfv.org
and will close on 31 March 2026.
APPLY HERE: https://pfv.org/en/pfv-prize
A Rare Award celebrating Excellence
PASSED DOWN THROUGH GENERATIONS
In a world increasingly focused on sustainable values and long-term vision, family businesses stand out more than ever as models for the future. They combine craftsmanship, local heritage, lasting responsibility, and the freedom to innovate with purpose.
Created in 2020, the PFV Prize – Primum Familiae Vini is awarded every two years to a family-owned company – from any industry and any country – that exemplifies generational transmission, a pursuit of excellence, responsible innovation and a commitment to building a sustainable future.
The Prize includes a €100,000 grant to support the laureate’s development project.
Following Maison Bernard (Belgium), Europe’s oldest violin-making workshop founded in 1868; Brun de Vian-Tiran (France), a specialist in noble fibres since 1808; and UrushiTsutsumi Asakichi (Japan), master of traditional lacquer craft since 1909, the PFV Prize continues its mission: to spotlight family enterprises that maintain excellence across generations while building the future.
Each laureate embodies a powerful vision of business: human, exacting, independent, and deeply rooted in its time.
PFV: Twelve Exceptional Families
UNITED IN SUPPORT OF THE FAMILY BUSINESS MODEL
Primum Familiae Vini (PFV) is a private association founded in 1992, bringing together twelve of the most iconic wine families in the world.
Each has led its family estate for multiple generations, and all share a common philosophy: blending heritage with innovation, transmission with excellence, and freedom with responsibility.
Through this Prize, they aim to support, inspire and honour other outstanding family-owned businesses around the globe – whatever their field.
About PRIMUM FAMILIAE VINI
Founded over thirty years ago, PFV is a coalition of twelve legendary wine families dedicated to excellence and sustainability. The association promotes values that transcend the wine world, supporting businesses that exemplify family continuity, integrity, and the pursuit of excellence.
The 12 members of PFV:
Marchesi Antinori (Tuscany, Italy), Baron Philippe de Rothschild (Bordeaux, France), Joseph Drouhin (Burgundy, France), Domaine Clarence Dillon (Bordeaux, France), Egon Müller Scharzhof (Mosel, Germany), Famille Hugel (Alsace, France), Pol Roger (Champagne, France), Famille Perrin (Rhône Valley, France), Symington Family Estates (Portugal), Tenuta San Guido (Tuscany, Italy), Familia Torres (Catalonia, Spain), and TEMPOS Vega Sicilia (Ribera del Duero, Spain).
