A Global Tasting Event Showcasing the Region’s Expanding Influence in Cabernet Franc.
February 19, 2025 (Paso Robles, Calif.) – CabFrancMasters returns to Paso Robles on March 16-17, 2025, uniting winemakers, industry leaders, and passionate Cabernet Franc enthusiasts for a two-day exploration of Paso Robles’ growing role in the evolution of the beloved varietal. This premier event highlights the region’s unique terroir, innovative winemaking, and rising reputation as a leader in Cabernet Franc production.

With a vision to establish Paso Robles as a benchmark for Cabernet Franc—showcasing its diverse soils, expressive climate, and stylistic range, driven by bold thought leadership and a collaborative winemaking community—this third annual event is a must-attend for anyone with a deep appreciation for Cabernet Franc.
Held at Cass Winery and Robert Hall Winery, the thoughtfully curated program includes:
- March 16th – Consumer Tasting & Food Pairing Experience – A comparative global vs. Paso Cabernet Franc tasting led by renowned wine educator Wes Hagen, an exploration of Cabernet Franc’s dynamic culinary pairings, and a Grand Tasting featuring 25+ wineries, with food served throughout.
- March 17th – Industry Deep Dive – Engaging, expert-led discussions with Paso’s leading winemakers, a panel on Cabernet Franc’s role in diversifying monocultures, and strategies to elevate Cabernet Franc in the marketplace.
#CabFrancMasters is made possible through the support of sponsoring wineries, Travel Paso, and Riedel, showcasing the collaborative spirit of Paso Robles’ winemaking community. The community engagement continues at #CabFrancMasters.
About #CabFrancMasters
#CabFrancMasters is an annual event dedicated to shining a spotlight on Paso Robles as a benchmark for Cabernet Franc. The event brings together winemakers, sommeliers, industry leaders, and Cabernet Franc enthusiasts to explore the grape’s diverse expressions, evolving role in the market, and future potential. For more information, visit cabfrancmasters.com and follow #CabFrancMasters on social media.