The First 0.0% Alcohol Extra Brut Sparkling Wine Available in the US
New York, NY – French Bloom, the pioneering Maison redefining alcohol-free sparkling wines, proudly announces the launch of L’Extra Brut—the world’s first 0.0% alcohol, 100% organic Chardonnay extra brut sparkling wine. Sulfite-free and sugar-free, L’Extra Brut is a breakthrough in non-alcoholic winemaking, offering a refined expression of French savoir-faire with precision, elegance, and complexity. Since its founding in 2019 by Maggie Frerejean-Taittinger and Constance Jablonski, alongside CEO Rodolphe Frerejean-Taittinger, French Bloom has rapidly established itself as a leader in the category. In 2025, the Maison continues to push boundaries with L’Extra Brut, a testament to its commitment to elevating alcohol-free conviviality and redefining expectations in sparkling winemaking.
The Languedoc region, specifically Limoux, provides the ideal terroir for French Bloom cuvées. The “oceanic terroir,” influenced by the Atlantic climate, preserves the grapes’ acidity and ensures exceptional balance. After numerous trials in alcohol removal and extensive research, this terroir became the obvious choice for French Bloom. It reveals all the richness and complexity required to craft exceptional alcohol-free sparkling wines. In this region, the oceanic climate promotes fresher wines, with slower grape maturation – an ideal condition for creating French Bloom’s L’Extra Brut. The limestone and clay-rich soil enhance complexity and freshness, giving the collection its vibrant minerality and tension.
L’Extra Brut marks a new chapter in French Bloom’s commitment to crafting alcohol-free sparkling wines. With 0 sugar, just 1 calorie per glass, and no sulfites or preservatives, it embodies the Maison’s dedication to excellence and offers a true sensory experience.
“This Extra Brut represents a major milestone for us, as our first Blanc de Blancs at 0.0% alcohol, with 0 sugar, 1 calorie, 0 sulfites, and 100% organic Chardonnay wines. It is a complex and precise wine, with bright acidity, vibrant minerality, and a character that perfectly reflects the oceanic terroir of Limoux.” – Maggie Frerejean-Taittinger
The process of unveiling the wine lies at the heart of French Bloom’s winemaking philosophy: deconstructing the wine to recreate it from the vine, ensuring complexity in the final stage. Rodolphe Frerejean-Taittinger, CEO and head of research and development, draws upon decades of expertise in Champagne and Cognac. French Bloom’s revolutionary wine unveiling process focuses on quality even before the alcohol removal begins, redefining winemaking principles and expanding its horizons. Combining ancient vineyard wisdom with four years of dedicated research and development, the process involves advanced alcohol-removal techniques, including innovations in low-temperature vacuum distillation that better preserve the wine’s integrity. For L’Extra Brut, the journey begins with an early harvest in Limoux, where the grapes are picked at their peak to maintain natural acidity and freshness. Thirty percent of the wine is aged in oak barrels, adding structure and character to the juice. To craft L’Extra Brut, French Bloom created a base wine similar to Cognac and then distilled it three times through low-temperature vacuum distillation, never exceeding 32 degrees Celsius. The first distillation reduced the alcohol content from 14% to 3%, the second from 3% to 0.5%, and the final step achieved 0.0% alcohol.
“With visionary investors like Jean Moueix, Managing Director of Petrus, and Béatrice Cointreau, we embraced a bold mission: to elevate alcohol-free wines to a level of sophistication and complexity rivaling the finest grands crus. This journey is about reinventing winemaking rules while honoring the craftsmanship at the core of our métier.” – Rodolphe Frerejean-Taittinger
L’Extra Brut is a precise and complex alcohol-free sparkling wine that captures the essence of Limoux’s oceanic terroir with its bright acidity and vibrant minerality. In the glass, it presents a brilliant golden hue, while the nose reveals delicate white flower aromas. On the palate, it unfolds with refreshing mineral notes, hints of dried apricots, subtle white floral undertones, and a lively tension, culminating in a crisp, saline finish.
Available from February 1, 2025, L’Extra Brut will retail for $59 USD on frenchbloom.com, select premium wine retailers and the best tables around the world.
About French Bloom
Driven by the innovative vision of two entrepreneurs, Maggie Frerejean-Taittinger and Constance Jablonski, Maison French Bloom was founded in 2019 and has since become a world leader in the category of prestige alcohol-free sparkling wines, doubling its growth each year. By joining forces with Rodolphe Frerejean-Taittinger, CEO of French Bloom, who has extensive experience in the production of Champagne and Cognac, the French Bloom team is driven by a pioneering spirit and is reinventing the art of celebrating. The Maison was founded on the belief that the essence of a great wine lies in its complexity, its depth and the emotions it arouses, with alcohol being secondary. French Bloom redefines the potential of alcohol-free sparkling wines with its innovative winemaking process using organic Chardonnay and Pinot Noir wines from Languedoc and combining traditional methods with innovation. With its collection (Le Blanc, Le Rosé and La Cuvée Vintage Blanc de Blancs and now L’Extra Brut), driven by more moderate consumption and increasing “flexi-drinkers”, French Bloom has expanded into more than 50 countries since 2021. Through its commitment to excellence, French Bloom has gained significant recognition, including the title of “World’s Best Alcohol-Free Sparkling” at the World’s Best Sparkling Wine Awards in 2022 and 2023. On October 1, 2024, French Bloom announced a strategic partnership with Moët Hennessy, world leader in luxury Wines and Spirits, which has acquired a minority stake in the Maison, the first non-alcoholic investment by the group.
For more information, please visit the French Bloom website HERE.
