April 5th – LAS VEGAS, NEVADA – A21 Wine & Spirits, the operating division of Apogee 21 Holdings, Inc. has agreed to purchase the Noble Oak American Whiskey brand from Edrington, the Scotland-based ultra-premium spirits producer.
Noble Oak’s Bourbon and Rye expressions are award-winning American Whiskies, launched by Edrington for the US market in 2018. Known as ‘A Great Whiskey with a Noble Heart’, the brand has a mission to plant a tree for every bottle sold. Sales of Noble Oak have enabled the planting of more than 1.2 million trees at reforestation projects across the USA.
Noble Oak Bourbon was awarded 94 points at the 2021 Ultimate Spirits Challenge. Sales of Noble Oak Bourbon and Rye are projected to reach 35K 9-liter cases for the current year.
A21 CEO, Mark Newman said: “This is a transformative moment for A21 in its emergence as a National Supplier.”
This super-premium Whiskey brand is distributed nationally and is primarily aligned with RNDC in most markets. It is also distributed by Breakthru in Missouri, Southern Glazers in Nevada, Allied Beverage Group in New Jersey, Brescom Barton in Connecticut, United Liquor in Massachusetts and Lipman Bros. in Tennessee. Edrington will assist A21 during the transition.
Terms of the sale were not disclosed.
