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CAVA’s Regulatory Council Reports Record Sales in 2023 Driven by Growth in Domestic Market

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From January to September 2023, total Cava sales were up 2.35%, with a notable increase of 7.65% in the domestic market. 

Vilafranca del Penedès, December 15th, 2023—Cava sales figures from the first nine months of the year indicate record growth for the Cava Designation of Origin (D.O. Cava). At a recent press conference,  President of Cava’s Regulatory Council, Javier Pagés, aligned the continued global success of Cava with the overall rising demand for quality sparkling wines worldwide.

From January to September of this year, total sales of Cava increased by 2.35% compared to the same period in 2022. The domestic market saw the most significant growth at 7.65%, setting a new historic sales record for D.O. CAVA. Export markets experienced a more moderate increase, maintaining nearly the same sales levels as the previous year (up 0.33%).

Germany remained the leading international market for Cava in the first three quarters of 2023, growing by 1.27%, followed by Belgium (1.95%) and the United Kingdom (19.33%). Noteworthy increases were also recorded in Brazil (76.29%), Poland (33.29%), France (17.69%), the Netherlands (11.38%), and Sweden (6.19%).

During the press conference Pagés highlighted the value of Cava’s segmentation and zoning, emphasizing the D.O.’s “firm commitment to increase its quality and prestige, and to contribute to creating more value throughout the sector’s chain, from the vineyard to the winery.”

These premium segments not only guarantee Cava’s quality proposition, they also directly correlate with organic viticulture (Guarda Superior) and traceability and origin through the new Elaborador Integral (or Integral Producer) stamp—which recognizes wineries that conduct 100% of the pressing and vinification on the property. These quality-driven regulations and designations were presented last month during the Cava Meeting to an internationally influential group of wine trade and media in Barcelona. The congress set the stage to relaunch the D.O.’s commitment to achieve higher prestige and value by “instilling greater self-esteem in the sector”.

The press conference concluded with a lunch featuring a special paired menu, highlighting Cavas de Guarda Superior made by women winemakers from the Cava Women collective, an initiative that emphasizes and celebrates the significant role of women in the world of Cava.

D.O. CAVA: commitment to origin, land and sustainability

With more than 70% of international sales, CAVA is the Spanish D.O. with the highest exports. The CAVA industry has over 38,000 hectares of vineyards and more than 6,200 winegrowers, and its 349 associated wineries are present in more than 100 countries. CAVA, which pairs harmoniously with every type of gastronomy, is made using the traditional method, with a strict commitment to origin, land and sustainability.

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