Home Industry News Releases Global Influencers in the Beverage Industry Convene in Barcelona to Explore the...

Global Influencers in the Beverage Industry Convene in Barcelona to Explore the Superiority of Cava


On November 27th and 28th, the Cava Meeting will combine tastings of the finest quality Cavas, top-level presentations, and visits to leading wineries.

VILAFRANCA DEL PENEDÈS, October 17, 2023—The CAVA D.O. has invited some of the world’s most influential opinion-leaders to Barcelona to take part in the great Cava Meeting forum. This will be held at Barcelona’s Espai de Transformació Creativa Casa Rius on November 27th and 28th, and will combine tastings of the finest quality Cavas, top-level presentations, and visits to leading wineries. It is billed as an “examination of the excellence of Cava”. A committee of specialists formed by Master of Wine Sarah Jane Evans and Pedro Ballesteros, the sommelier Ferran Centelles, and the specialised journalist, sommelier and Cava trainer Ramon Francàs, have been working on its design and organisation for months. Around a hundred guests are expected from different markets: Japan, the United Kingdom, the United States, Germany, Belgium, the Netherlands, Italy and Switzerland, as well as Spain.

The conference, organised by D.O. Cava, will be compered by Yolanda Ortiz de Arri and Ruth Troyano, and will open with a welcome speech by the president of the Regulatory Council of the D.O. Cava, Javier Pagés, in which he will explain the current situation and future of the D.O. CAVA. The talks and tastings will be led by the Master of Wine Pedro Ballesteros, who will introduce the attendees to the world of Integral Winemakers’ Cavas, with the aim of communicating their values. Selected products from Agustí Torelló Mata, Alta Alella, Cava Avinyó, Blancher, Bodegas Escudero, Can Suriol, Celler Carles Andreu, Cava Gatell, Giró del Gorner, Juvé & Camps, Parató Vinícola, Parés Baltà, Torné & Bel, Vins el Cep and Vins Familia Ferrer (Can Sala) will be sparkling in the glasses.

Following this tasting, another one of the key features of the Cava Meeting will take place. Josep Roca, sommelier and maître d´ of the three-Michelin-starred restaurant El Celler de Can Roca, will present a menu designed to harmonise with Cava, with the aim of exemplifying the great gastronomic versatility of Spain’s most exported wine. After the presentation by the sommelier from Girona, “the magic of the most iconic” will be tasted. The sommelier Jordi Paronella Vidal, of chef José Andrés’s restaurant group, and Ramon Francàs Martorell, also a sommelier and specialised journalist for the newspaper La Vanguardia, will be introducing the Cavas de Paraje Calificado, those with very long ageing and those that go into a further dimension: the third crianza. This luxury tasting will include iconic Cavas from Alta Alella, Blancher, Codorníu, Juvé & Camps, Mestres, Pere Ventura, Vins el Cep and Vins Família Ferrer (Can Sala).

On the opening day there will also be a roundtable with international media, where the weight and importance of Cava in the leading national and international specialised media will be analysed. Yolanda Ortiz de Arri will moderate the session, joined by esteemed participants such as Master of Wine Sarah Jane Evans, the co-president of the Decanter World Wine Awards; Amaya Cervera, representing El País Semanal and Spanish Wine Lover; Jamie Goode, a columnist for the Sunday Express; Doug Frost, an eminent figure in the US wine sector holding both the titles of Master of Wine and Master Sommelier; and Rafael Antonín, the gastronomic influencer and ambassador for D.O. CAVA. On Monday the 27th, the last event will be an exclusive show room of Cavas de Guarda Superior.

The sessions on Tuesday, November 28th will begin with a roundtable discussion on how to create greater value in the Cava business. Under the moderation of Sarah Jane Evans MW, a discussion will delve into the global expansion of Cava and strategies for enhancing the worldwide appeal of the Cava brand. Joining the dialogue will be Pedro Ferrer, the vice-president and CEO of the Freixenet Group; Meritxell Juvé, the CEO and a representative of the fourth generation of Juvé & Camps; Jaume Vial, the commercial director of Mestres; Marc Morillas, an expert in design and brand development; and Juan Manuel Bellver, the director of Lavinia Spain.

Following this, an engaging session will be led by sommelier Ferran Centelles, featuring discussions on Cava and gastronomy with contributions from Carme Ruscalleda, Jordi Paronella, Nieves Barragán, and Agustín Trapero. Subsequently, an exploration of the scientific frontiers confronting Cava will incorporate an analysis of modern viticulture in the 21st century and upcoming advanced systems of grape cultivation and harvesting amidst the challenges posed by climate change, led by Marco Simonit from the Simonit & Sirch pruning method.The role of lees and cork stoppers will also be discussed by oenologist, researcher, and professor at the Faculty of Oenology at the Rovira i Virgili University of Tarragona, Joan Miquel Canals.

On Tuesday 28th, the Cava Meeting will also delve into tasting the different origins of Cava, reviewing the diversity and characteristics of the zoning of the D.O. CAVA through various Cavas representative of the different production areas. The speakers will be Pedro Ballesteros MW, Ferran Centelles, and Pepe Hidalgo, technical director of Bodegas Vicente Gandía. Ferran Centelles, accompanied by Julie Dupouy, Quim Limonero and Guilherme Mantovani, will discuss how to serve a Cava “comme il faut’. At midday it will be the turn of the president of the D.O. CAVA to bring the conference to a close.

The Cava Meeting will finish with visits to 25 wineries, giving attendees the chance to discover part of the exciting Cava region.

D.O. CAVA, commitment to origin, land and sustainability

With more than 70% of international sales, CAVA is the Spanish D.O. with the highest exports. The CAVA industry has over 38,000 hectares of vineyards and more than 6,200 winegrowers, and its 349 associated wineries are present in more than 100 countries. CAVA, which pairs harmoniously with every type of gastronomy, is made using the traditional method, with a strict commitment to origin, land and sustainability.



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