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The Wine Business Institute Announces the Return of the Wine Entrepreneurship Certificate Program

Dr. Anisya Fritz

ROHNERT PARK, CA. (Sept. 29, 2023)Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the return of its highly acclaimed Wine Entrepreneurship Certificate program, led by renowned strategist Dr. Anisya Fritz. This eight-week certificate program aims to empower leaders in small wine enterprises with the tools for success, whether it’s launching a new product, starting a venture, or advancing a career in the wine industry.

Participants will delve into key aspects of the wine business, including setting clear objectives, assessing emerging opportunities, leveraging strengths, building strong financial strategies, and exploring various profitability models. You’ll also benefit from valuable insights shared by industry experts with years of experience.

“Dr. Fritz’s visionary work in advancing the field of innovation in the beverage and wine industries make her a true exemplar of the CSU Sonoma State University spirit and it is an honor to have her instructing this course once again,” noted Ray Johnson, Executive Director of the Wine Business Institute. 

Dr. Anisya Fritz’s impressive background includes co-founding the Fritz Institute, a nonprofit dedicated to enhancing global humanitarian aid and disaster relief systems. She has previously served as an associate professor at Florida International University in Miami and a visiting professor at the Stockholm School of Economics in Stockholm, Sweden. Her academic journey includes a B.A. from Loyola College in Maryland and an M.S. and Ph.D. from Virginia Tech in Blacksburg, Virginia. For more information, please visit the WBI website.

Spots are limited, and acceptance into the program is a coveted opportunity. Don’t miss your chance to join us on this extraordinary journey. Interested individuals can apply for the Wine Entrepreneurship Certificate program from September 27 to January 31. Classes begin on February 7. The application form is accessible here.

About the Wine Business Institute 

The Wine Business Institute (WBI) serves as an intellectual and industry center for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry leaders and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. For more information about degree and certificate programs or wine business research https://sbe.sonoma.edu/winebiz.

About Sonoma State University School of Business and Economics

The SBE is a leading institution of business education in the San Francisco Bay Area, with an emphasis on preparing students to succeed in an economy that is global in nature. Our commitment to sustainable business, diversity, social justice, and global partnerships echoes our core philosophy of purpose-driven leadership. As one of the 50 top-ranked public universities, we have been recognized worldwide for our investments in diversity, social responsibility, and visionary academics. Many classes average fewer than 40 students, allowing close interaction between students and faculty.



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