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3 Badge Beverage Corp. Promotes Executive Vice President Amid Growing Consumer Demand for Wine and Spirits Portfolio


SONOMA, Calif. (September 1, 2023) — Wine and spirits négociant, 3 Badge Beverage Corporation, today announced the promotion of Harvard Gates to Executive Vice President, National Sales Manager. He will oversee both the Mixology and Enology portfolios while still reporting to Richard Zeller, Chief Executive Officer.

“We’re seeing increased demand across the board for both our enology and spirits businesses,” said 3 Badge Beverage Corporation founder and president, August Sebastiani. “The consumer base has never been savvier or more knowledgeable, and this has translated into an unprecedented level of engagement with our brands. Harvard has demonstrated a broad range of skills that not only meet the moment head-on but will take 3 Badge to the next level and elevate our team. I look forward to continuing to work with Harvard to chart the next phase of the company’s growth.”

Based in Florida, Gates’s latest move to Executive Vice President, National Sales Manager for the entire portfolio represents 3 Badge’s ambition to meet the ongoing demand and rising popularity of its wines and spirits brands nationwide. Since joining 3 Badge in 2011, Gates has led all facets of sales and marketing for the Northeast United States region that covered fourteen states stretching from Maine to West Virginia. In 2015, Gates was promoted to Sales Manager, Eastern Region in April of 2015, and then was elevated with a secondary promotion to National Sales Manager in August of the same year. Gates was promoted to Vice President, National Sales Manager for 3 Badge’s enology portfolio earlier this year.

About 3 Badge Beverage Corporation

Established in 2015, 3 Badge Beverage Corporation is a négociant representing an innovative portfolio of terroir-driven wines and craft spirits from around the globe. Headquartered out of a historic, refurbished fire station in Sonoma, California, 3 Badge is led by fourth-generation vintner August Sebastiani. Named for his grandfather’s volunteer firefighting service badges, 3 Badge is built upon a philosophy of exceptional craftsmanship and commitment to place. 3 Badge Mixology offers Bozal Mezcal, Uncle Val’s Gin, Kirk & Sweeney Rum, Pasote Tequila, Quechol Sotol, and Benjamin Chapman Whiskey, while 3 Badge Enology includes Gehricke Wines from Sonoma, Tree Fort Wines from the Central Coast, Cedar + Salmon wines from the Pacific Northwest, and Guinigi Wines from Italy. Additional information can be found at 3badge.com.



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