Home Industry News Releases Véronique Drouhin Is the New President of Primum Familiae Vini

Véronique Drouhin Is the New President of Primum Familiae Vini


June 29th – Each year, Primum Familiae Vini (PFV) – an association of twelve prestigious families from the world of wine – appoints one of its members as President to oversee the association for the year and act as its representative at various events around the world.

This year, Véronique Drouhin (Maison Joseph Drouhin, France and Oregon)  succeeds Pablo Alvarez (Tempos Vega Sicilia, Spain) as PFV President for the period July 2023 to June 2024.

Véronique Drouhin said:  “I am extremely honored to be President of PFV for the coming year. This association, originally created 30 years ago by my father Robert Drouhin and Miguel Torres, brings together twelve families from the world of wine who share the same values: the culture of excellence, love and respect for the earth and the terroir, and the powerful desire to remain family-run, independent businesses and transmit the heritage of our ancestors to the next generation. Not through pride, but because we are convinced that it is a sustainable, agile, creative, innovative, and effective business model. This family structure, which makes us stand out in the world of wine, is the reason why we created PFV. It is also what motivated us, three years ago, to create the PFV Prize, awarded to the best family business in the world, from any field, to encourage and reward this type of structure. It has brought us into contact with some amazing businesses that reinforce our belief in our values and our vision of the world; of constructing the future whilst preserving the environment, and constantly innovating whilst perpetuating traditional skills. A magnificent year in perspective, which will see us address such important issues as how our estates can adapt to climate change, a major challenge facing us in the years to come.”   


Primum Familiae Vini is an invitation-only organization of twelve of the world’s most historic and lauded wine producers. Their mission is to represent the highest level of excellence in the world of wine; to be synonymous with both exquisite quality and sustainability; to blend family heritage and innovation; and to be aspirational through their vision and passion. www.pfv.org


Marchesi Antinori (Tuscany, Italy), Baron Philippe de Rothschild (Bordeaux, France), Maison Joseph Drouhin (Burgundy, France), Domaine Clarence Dillon (Bordeaux, France), Egon Müller Scharzhof (Mosel, Germany), Famille Hugel (Alsace, France), Pol Roger (Champagne, France), Famille Perrin (Rhône Valley, France), Symington Family Estates (Portugal), Tenuta San Guido (Tuscany, Italy), Familia Torres (Catalonia, Spain) and Tempos Vega Sicilia (Ribera del Duero, Spain).



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