Home Afternoon Brief Afternoon Brief, May 25th Afternoon Brief Afternoon Brief, May 25th By Editor - May 25, 2023 105 0 Advertisement THURSDAY, MAY 25 TRENDING STORY Drinking Preferences: The Decline of Wine New data shows a paradox in the U.S. wine industry last year with more regular wine drinkers, but consuming in falling volumes… FEATURED ARTICLE Audience Outreach: Finding Ways to Connect with Undervalued Consumers The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed to help streamline sales strategies and improve outreach to underserved audiences… TODAY’S NEWS Go Higher to Beat the Heat High-wire trellises are becoming more popular with wine grape growers… OLE Health Foundation’s Vida Ole Raises $1.7 Million to Support Healthcare for Napa’s Essential Workers Over $1.7 million was raised at Vida OLE!, the OLE Health Foundation’s annual celebration held May 18 – 21 in the Napa Valley… The Prices of Wines Sold at Auction Skyrocketed in 2022 West’s Vineyards Feed the Economy Livestock Grazing Is Booming in Sonoma County as Tall Grasses from Winter Rains Raise Fire Danger New Sparkling Wine Maps with over 150 Producers on California’s Central Coast CAWG Foundation Awards $44,000 in Student Scholarships Vinexpo Asia Made an Impression Save the Date! 17th Annual DtC Wine Symposium Slated for January 17-18, 2024 Bordeaux 2022: First Impressions Count Australia’s Treasury Wine Warns of Demand Hit from Inflation India’s Grape Expectations Put Fizz in Global Wine Market Which Countries Drink the Most Wine? Ask Decanter BLOGS 5 Wine Buyers on Buying Wine for Their Business Chardonnay Day: Oregon’s Chardonnay – A Product of Global Influences Washington Makes Up Ground, as Bloom Begins in Columbia Valley DTC Wine Workshops Good to Great Series – #3 “Know Your Audience” Planning Crop Irrigation After a Wet Spring WINEINDUSTRY.JOBS Winemaker Recruiting Associates Network – Arizona, USA Viticulturist Perennia – Annapolis, NS, Canada Finance Manager Della Toffola USA – Santa Rosa, CA, USA More Wine Industry Jobs PEOPLE Doug Caskey Announces Retirement from the Colorado Wine Industry Development Board R.H. Drexel: The Story of Soil: Chatting with Jessica Gasca Barolo ‘Visionary’ Ratti – A Study of Change and Continuity The United Sommeliers Foundation Announces the Appointment of Two Executive Board Members A Unique Pairing Charts a New Course in the World of Winemaking SUPPLIER NEWS Adapt Irrigation Based on Stress and Soil Data with a Click Oak Wise’s Extensive Product Line of Aqueous Oak Tannins How to Choose the Right Discharge, Decline, and Pallet Conveyor to Pair with Your Depalletizer AERI Helps Reduce Fire Risk to Napa and Solano Counties More Supplier News VINEYARD & WINERY Hazelfern Cellars Buys 50+ Acres for Vineyard Planting in the Yamhill-Carlton Ava CJ McCollum to Hold Meet and Greet This June to Celebrate Latest Wine Releases in McCollum Heritage 91 Portfolio Grieve Family Winery – Napa Valley Double Eagle Sauvignon Blanc Listed as Top Wine Bien Nacido Vineyards Marks 50th Anniversary with Opening of Estate Tasting Room Marchesi Frescobaldi Acquires Poggio Verrano Advertisement