Home Industry News Releases Napa Valley’s Amulet Estate Introduces ‘AE’ with Inaugural 2021 Vintage Release

Napa Valley’s Amulet Estate Introduces ‘AE’ with Inaugural 2021 Vintage Release


In a market where wine prices continue to rise, ‘AE’ is breaking the trend, offering a single-vineyard Cabernet Sauvignon from one of the most famed wine growing families in Napa Valley

St. Helena, Calif. (May 17, 2023) – Napa Valley Cabernet producer and winery, Amulet Estate, announces new companion label ‘AE’ with the release of the 2021 Amulet Estate ‘AE’ Cabernet Sauvignon (SRP $85). Grown in partnership with famed wine growers, the Bettinelli family, ‘AE’ is a collection of wines celebrating Napa Valley, one of the most famous wine growing regions in the world, intentionally produced and priced to remain under $100 a bottle.

“We’re thrilled to introduce ‘AE’ with this elegant Cabernet,” said Nathaniel Dorn, partner in Amulet Estate. “Napa Valley would not be the same without these legendary growers, their contributions to the Valley are endless—together, we wanted to make a quality, single-vineyard Cabernet that was accessible to a wide range of consumers. After spending the majority of my career in hospitality, it was important for us to craft a wine that could support our friends throughout the industry, be served ‘by the glass’ at restaurants across the country, and offer an exciting introduction to Napa Valley Cabernet and Amulet’s portfolio of wines.”

The 2021 ‘AE’ Cabernet Sauvignon is sourced exclusively from a single vineyard site in Yountville AVA, and farmed by the Bettinellis, a multi-generational farming family. The inaugural vintage was crafted using traditional farming techniques with minimal intervention that allow the wine to bloom, and highlight the gravelly loam, cortina soils, and surrounding terroir—which echoes Amulet Estate winemaker, Shawn Johnson’s, approach in the cellar.

“My family has been farming here in Napa Valley for five generations,” said Giancarlo Bettinelli, owner of Bettinelli Vineyards. “And I hope Napa Valley continues to be on the world’s stage as a leader in growing and producing fine wines, but also wines that can be accessible for everyone to drink, discover and enjoy. I’m thrilled to have a top quality wine like this out in the market—a fine representation of what Napa Valley does best.”

With the inaugural ‘AE’ release, Amulet also produced 2021 ‘AE’ White Wine (SRP $85), a field blend of sauvignon vert and semillon, sourced from the Proof vineyard, one of the oldest vineyards in Napa Valley planted in the 1870s.

To learn more about ‘AE’ and Amulet Estate, visit the Amulet Estate website. To purchase the 2021 Amulet Estate “AE” wines, visit the store. For wholesale and trade inquiries, please contact alanna@amuletestate.com.

About Amulet Estate

A nod to the pioneering spirit of early Napa Valley viticulture and a deep respect for the land, Amulet Estate brings forth a portfolio of wines that share the best of Napa Valley’s diverse terroir. Amulet acquired an estate property at the base of Napa Valley’s famed Howell Mountain in 2016. The portfolio of wines consist of a singular Chardonnay and vineyard-designate bottlings driven by Cabernet Sauvignon. In addition to its estate vineyard in St. Helena AVA, Amulet sources from carefully chosen vineyard sites throughout Napa Valley—aiming to produce some of the finest, collectible wines in the world. For more information, visit amuletestate.com.



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