Home Industry News Releases Johnson Brothers Expands Partnership with Deutsch Family Wine & Spirits in Wisconsin

Johnson Brothers Expands Partnership with Deutsch Family Wine & Spirits in Wisconsin


St. Paul, Minn. – May 5, 2023 – Johnson Brothers is pleased to announce, after a rigorous request for proposal process, it will expand its partnership with Deutsch Family Wine & Spirits and extend representation into Wisconsin, effective June 1. Prior to this agreement, Johnson Brothers represented the portfolio in Minnesota, Hawaii, North Carolina, North Dakota, South Dakota, and West Virginia.

“We are thrilled to continue to grow our partnership with Johnson Brothers,” said Peter Deutsch, CEO of Deutsch Family Wine & Spirits. “The Johnson Brothers team has continually proven their commitment to performance and execution across the entire Deutsch Family portfolio, and we are excited for our continued shared success.”

The Deutsch Family portfolio includes industry-leading brands, such as Josh Cellars, Josh Cellars Reserve, [yellow tail], Gray Whale Gin, Redemption Whiskey, and, most recently, Cantera Negra Tequila.

“We are delighted to expand our already strong partnership with Deutsch Family Wine & Spirits into Wisconsin,” said Mark Hubler, President and CEO of Johnson Brothers. “Our demonstrated success with these brands across other U.S. markets is a testament to our passion for the Deutsch Family portfolio, and we are excited to expand our footprint with this innovative, family-owned partner.”

About Johnson Brothers

Johnson Brothers is a leading wine, beer, and spirits distributor in the United States. As a third-generation family company, Johnson Brothers continues to be driven by the values established by its founder Lynn Johnson in 1953: work ethic, passion, innovation, teamwork, excellence, and integrity. By partnering with the best suppliers worldwide, Johnson Brothers delivers outstanding brands and services to customers across 21 states. To learn more about Johnson Brothers and its supplier partners, visit Johnsonbrothers.com, or connect on LinkedInInstagram, and Facebook.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright, [ yellow tail ] Fresh Twist; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka, Gray Whale Gin, and Cantera Negra Tequila. www.deutschfamily.com



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