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SommCon Debuts Newly Expanded Trade Show for Import, Distribution, On and Off Premise Buyers During West Coast Conference, September 10-12


Exhibit Registration Now Open For SommCon Expo in San Diego, California

San Diego, CA (April 24, 2023) SommCon, the leading conference for wine, beer, and spirits education is proud to announce the launch of its newly expanded tradeshow for import, distribution, on-and off-premise alcohol beverage buyers. SommCon Expo will take place September 11-12, 2023 during SommCon’s annual conference, combining three action-packed days of in depth education and networking with an active marketplace to find new producers, products and services.

At SommCon, professional alcohol beverage buyers, influencers, and top industry professionals from across the nation gather to expand their networks, portfolios, and palates. Buyers will have access to an anticipated 200 exhibitors, including small and large production wineries, breweries, and distilleries, as well as products and services centered on the business of wine, beer, and spirits.

“We are excited to launch SommCon’s newly expanded Expo, which we believe will become the premier event for professional alcohol beverage buyers on the West Coast,” said Michelle Metter, producer of SommCon. “Through SommCon Conference & Expo, we have created an event that provides a one-stop-shop for procurement, education, networking, mentorship, and connection.”

With the expansion of SommCon Conference & Expo, comes a multitude of new experiences to showcase producers, products, and services in the industry including craft producers pavilion, new products showcase, and hosted buyer program. Exhibitors have the opportunity to enhance their presence through participation in  SommCon’s wine and spirits competitions, Concours d’Spirits and Concours d’Vin presented by The SOMM Journal and The Tasting Panel, and digital opportunities for education, product showcases, and personality profiles on SommGo.

Registration for SommCon Conference & Expo is now open with full conference and expo-only passes available.

Brands interested in sponsorship or exhibit opportunities during SommCon Conference & Expo should contact Michael Nesbit at michael@fastforwardevents.com. Special packages and pricing available through April 2023.


SommCon® is a leading convention for sommelier-level education and training, networking, and connecting buyers with suppliers in the beverage industry. SommCon brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine, beer, and spirits. SommCon’s education is built by sommeliers for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. In 2020, SommCon launched SommGo™, an on-demand streaming service for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits. SommCon is produced by Fast Forward, an event production house specializing in wine, beer, spirits, and hospitality.



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