Home Industry News Releases Miller Family Wine Company’s Reciprocity Joins 1% For The Planet

Miller Family Wine Company’s Reciprocity Joins 1% For The Planet


April 4th – Paso Robles, CA – Miller Family Wine Company is thrilled to announce that Reciprocity, featuring certified sustainable, single-vineyard wines from Paso Robles, has become a member of 1% For The Planet, joining the global network of businesses and individuals committed to tackling the world’s most pressing environmental issues.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% For The Planet is a global organization that inspires businesses to support environmental partners by making giving easy and effective through partnership advising, impact storytelling and third-party certification. In advance of Earth Day 2023, the Miller family’s Reciprocity Wines has joined the likes of Patagonia, Klean Kanteen, Boxed Water and many more companies in devoting 1% of annual sales to environmentally-focused organizations through its affiliation with 1% For The Planet. The Central Coast sustainable wine brand is now one of more than 5,000 members in 60 countries supporting 1% For The Planet’s mission to drive philanthropic support to address critical environmental issues. To date, the organization has certified more than $450 million in member giving to approved environmental partners.

“Sustainability has remained a core value to our family’s business since its inception, which led us to found Reciprocity, a brand that celebrates organic and sustainable grape growing,” says Nicholas Miller, Chief Sales and Marketing Officer. “And while the concept ‘to receive and replenish’ is the brand’s guiding motto – not just in regards to the land but also to our employees and community – we knew we wanted to take it one step further by becoming a member of 1% For The Planet. All of us at Reciprocity are honored to have a small part in supporting this global movement, in hopes to create lasting environmental change.”

Named for the reciprocal relationship between farmers and the land, Reciprocity features a collection of wines exclusively sourced from the organic blocks at the sustainably-farmed French Camp Vineyard in Paso Robles. In addition to Cabernet Sauvignon and Chardonnay, Reciprocity recently added Sauvignon Blanc to the portfolio. The 2022 Sauvignon Blanc ($18) offers delectable aromas of white peach, gooseberry, and apricot, with a palate that showcases notes of wet stone and a rich, viscous finish.

To purchase directly or to learn more, visit www.reciprocitywine.com.

Miller Family Wine Company

Miller Family Wine Company is a division of the Thornhill Companies – the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, J. Wilkes, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart and Reciprocity wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. For more information on Miller Family Wine Company, please visit www.millerfamilywinecompany.com.



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