Partnership with Volta, Inc. connects eco-conscious consumers with Bonterra’s portfolio of wines made with organic grapes.
March 22, 2023 Hopland, Calif – Bonterra Organic Estates kicked off a campaign for their namesake brand, Bonterra that supercharges the brand’s connection with values-driven consumers. Partnering with Volta Inc., a pioneer in the environmentally conscious media space, Bonterra debuted its “Cultivate the Future” campaign within Volta’s nationwide network of electric vehicle (“EV”) chargers. The prominent media screens on Volta’s EV chargers face climate-conscious consumers displaying striking videos transporting the viewer to the pristine nature at the heart of the Bonterra brand. A QR code empowers consumers to learn more about the company’s extensive commitments to Regenerative Organic Certified® agriculture, climate neutrality, B Corporation status, and TRUE Zero Waste® certification. The campaign’s concise text, “Find us Inside” urges viewers to help build a better future by seeking out Bonterra wines at the store they are about to enter.
This campaign, developed in collaboration with creative agency Duncan Channon, introduces Bonterra as an industry leader for younger, tech-savvy, environmentally conscious wine drinkers searching for brands with values that align with their own. In addition to appearing on Volta EV out-of-home screens, the campaign will run on connected TV and social media channels. It features two eye-catching videos entitled “A Wine’s Character” and “We Know a Place” which reinforce the connection between choices made today and the long-term impact on the planet.
“Cultivate the Future’ is Bonterra in three words,” said Hilary Butler, Bonterra Organic Estate’s Director of Marketing. “It’s both hopeful and a call to action. It cues themes of earth, agriculture, nature, and intention. It reminds our audience that the future is in all of our hands, and invites them to co-create a better one with Bonterra.”
Combining the power of market data and cutting-edge media platforms, the Bonterra team identified Volta EV charging screens in major markets. The analysis was based on location volume, proximity to key sales accounts (Kroger, Target, Sprouts, Safeway, Vons etc.), concentration of the winery’s target demographic, and the Green Score City index. The campaign will run in select Volta Charging locations from March 13 through April 30, 2023.
ABOUT BONTERRA ORGANIC ESTATES
The United States’ largest Regenerative Organic Certified® winery, Bonterra Organic Estates is an award-winning purveyor of multi-origin wines, selling in over 50 countries worldwide. Founded by Barney Fetzer in Mendocino County, CA, in 1968 as Fetzer Vineyards, and today part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates remains driven by excellence, innovation and longstanding commitments to the environment and responsible business practices. With a focus on crafting wines made from sustainable and Regenerative Organic Certified grapes, Bonterra Organic Estates is a leading U.S. marketer of wines and the nation’s primary importer of South American wines. As a B Corp recognized as “Outstanding” by the nonprofit B Lab, Bonterra Organic Estates is grounded in the transformational goals of regenerative business.
In addition to its original Fetzer label, the Bonterra Organic Estates portfolio features Bonterra Organic Vineyards, the 2016 Wine Enthusiast American Winery of the Year; 1000 Stories, California’s original Bourbon barrel-aged wine; Casillero del Diablo, the #1 Chilean wine brand (750ml) in the U.S.; and Trivento Reserve, the #3 selling Malbec in the U.S. The Origins Collection—an esteemed portfolio of super-premium to super-luxury offerings centered on terroir-driven wines from Chile, Argentina and the U.S.—showcases South American icons Don Melchor and Trivento Eolo Malbec, alongside Bonterra’s single-vineyard estate wines, among other exciting selections. Learn more at: www.bonterra.com/
