Home Industry News Releases Prowein 2023: Industry’s Leading Trade Fair Successfully Delivers

Prowein 2023: Industry’s Leading Trade Fair Successfully Delivers


March 21st – ProWein 2023, International Trade Fair for Wines and Spirits, was a resounding success with all around top ratings and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the event in Düsseldorf, Germany. The focus was on the broad and deep range of wines and spirits from around the globe. Above all, topics such as  sustainability, alternative wine packaging and no-and-low alcohol drinks shaped this year’s leading trade fair. As did pop icon Kylie Minogue, who launched her new alcohol-free sparkling rosé at ProWein. “ProWein has once again proven to be the leading international fair of the wine and spirits industry. As with the producers in the sector – achieving this takes a great deal of passion. We have once again done our best to not just be good but better,” said Erhard Wienkamp, Managing Director of Messe Düsseldorf, summing up the success of the event.

Get the taste of business

This message certainly came through. The entire who’s who of the industry was present at ProWein 2023. No other trade fair in the world offers such a comprehensive line-up. 86% of the approximately 6,000 exhibitors were of international origin, coming from more than 60 countries. The market leaders in the global wine and spirits industry were represented as well as importers and exporters, trade agencies, “Prädikat” wine estates or cooperatives and associations. Traditionally, Italy is the largest nation at ProWein, followed by France, Germany and Spain. The New World also showcased an impressive portfolio, as did the spirits segment at ProWein.

International professionals among themselves

Its exceptionally international range is ProWein’s unique selling point. For the international buyers from food retail, specialist trade and hotel/gastronomy/catering, ProWein was therefore once again the undisputed key business industry event this year. Despite public transport strikes, a total of 49,000 trade visitors (2022: 38,000) from retail and food service/hospitality came to Düsseldorf. Once again, visitors’ decision-making authority set new standards: two thirds of attendees were involved in purchasing decisions. The high level of internationality of the trade fair was also confirmed: Visitors came from 141 countries (2022: 145 countries). It was noticeable that  the Asian region was again more strongly represented. This year, the focus of interest was not only on wines from the leading wine-growing regions. No-and-low alcohol drinks and alternative packaging were also in great demand. Every second visitor was interested in no-and-low alcohol drinks and every third attendee in alternative packaging.  

Exhibitors also gave ProWein top marks again this year. Monika Reule, Managing Director of the German Wine Institute (DWI), said: “German exhibitors gave a positive verdict on this year’s ProWein. They were very satisfied with the quality and quantity of trade visitors, especially from abroad. In view of the challenging market situation at home, the export business is becoming increasingly important for many producers. At this year’s ProWein, many exhibitors were able to strengthen and further expand their international trade links.” Paul Molleman, European Director at California Wines, summed up his ProWein experience: “The California Wines booth was once again one of the must-visits at the show for many visitors. On about 700 sqm, more than 200 wineries were able to meet the demand very well. We struck a nerve with visitors with our “Explore Sustainable California” exhibit. Sustainable viticulture was the main topic of this trade show and we were able to present our commitment to this within the exhibition.” 

Board member at Semper idem Underberg AG Thomas Mempel added: “ProWein 2023 has great strategic value for us. The most important national and international importers and distributors from the spirits sector come together here every year.”

ProWein & ProWein World: a strong network

Also very successful are the ProWein World satellite events in Asia and South America. In 2023, a total of six trade fairs are scheduled outside Düsseldorf: Wine & Gourmet Japan – powered by ProWein (April 12 – 14), ProWine Singapore (April 25 – 28), ProWine Hong Kong (May 10 – 12), ProWine Sao Paulo (October 3 – 5), ProWine Shanghai (November 8 – 10) and ProWine Mumbai (November 24 – 25).

The next ProWein in Düsseldorf, Germany, will take place from March 10 – 12, 2024. For further information on visiting or exhibiting at ProWein 2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago



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