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Live in the Vineyard Goes Country, Presented by Visit Napa Valley®, Announces Lineup for Upcoming Event, to be Held April 25-27, 2023


(Nashville, TN – March 21, 2023Live In The Vineyard Goes Country (LITVGC), presented by Visit Napa Valley®, has announced new additions to its 2023 lineup. Jimmie Allen, Jay Allen, and Drake Milligan are the latest artists joining the event’s dynamic bill.

Bobbii Jacobs, Co-founder of Live In The Vineyard Goes Country and President of FF Entertainment, comments, “We are honored to have the opportunity to bring together such an incredible lineup of talented artists for Live In The Vineyard Goes Country. With the addition of Jay Allen, Jimmie Allen, James Barker Band, and Drake Milligan, our lineup represents an exciting mix of established and up-and-coming artists passionate about their craft. We can’t wait to showcase their raw talent and electrifying performances, and we look forward to seeing their impact on the music industry.”

In addition to the newly announced artists, the 2023 LITVGC lineup includes Jake Owen, Lauren Alaina, William Beckmann, Wade Bowen, Cody Belew, Brandy Clark, Jackson Dean, Dalton Dover, Dillon Carmichael, Hannah Ellis, Ian Flanigan, LANCO, Levi Hummon, James Barker Band, Kat & Alex, Kimberly Kelly, Tyra Madison, Megan Moroney, Chase McDaniel, Neon Union, Catie Offerman, Meghan Patrick, Kimberly Perry, MaRynn Taylor, Aaron Watson, Jake Worthington, and Warren Zeiders.

Known as one of the most exclusive and sought-after events across the country, LITVGC gives attendees intimate access to recording artists, premier Napa Valley wineries, and world-renowned chefs during a “once-in-a-lifetime” event. The 3-day event brings together music supervisors, radio programmers, DSP curators, label executives, VIPs, corporate hospitality groups, and more from around the country to celebrate and hear brand new music by today’s most successful artists as well as the most popular emerging artists in a unique arrangement. What sets LITVGC apart from other events is the exclusivity, intimacy, and tailored curation praised by fans and critics alike, and the stunning vineyard-filled hillsides and world-class wine and culinary features that Napa Valley offers.

Kicking off the main events scheduled during LITVGC ‘23 is the Opening Reception at Napa Valley’s Nickel & Nickel, on Tuesday, April 25.  The Opening Reception will mark the beginning of the event, welcoming guests to a festive atmosphere filled with entertainment. Hannah Ellis, Chase McDaniel, Megan Moroney, Aaron Watson, and Warren Zeiders are set to perform. 

On Wednesday, April 26, the day will kick off with the highly-anticipated VIP Tailgate, an exclusive event where attendees can indulge in an afternoon of sipping wine from the prestigious Robert Mondavi Winery while enjoying live performances by Wade Bowen, Jackson Dean, LANCO, and Kimberly Perry. To add to the experience, renowned local Executive Chef Jeff Mosher will curate delectable culinary options that showcase the very best of Napa Valley cuisine. 

Finishing out the day is one of the main highlights of LITVGC, which is the Uptown Theatre Concert event. This year’s show will feature performances by artists Jake Owen, Lauren Alaina, Jay Allen, Jake Worthington, and Griffen Palmer.

Wrapping up the three-day experience is the Send-Off Brunch at Regusci Winery on Thursday, April 27. The event will feature performances by Jimmie Allen, William Beckmann, Brandy Clark, Kat & Alex, and Drake Milligan, as well as a delectable brunch spread curated by a skilled culinary team.

In addition to the LITVGC main events, private VIP performances exclusively held for music programmers, music supervisors, and DSPs will take place at wineries throughout Napa Valley. They will feature intimate acoustic sets by Cody Belew, Dillon Carmichael, Dalton Dover, Ian Flanigan, James Barker Band, Kimberly Kelly, Tyra Madison, Catie Offerman, Meghan Patrick, MaRynn Taylor, and Neon Union.

LITVGC is a private event and is only open to invited industry guests, including music supervisors, radio programmers, label executives, corporate partners, and sweepstakes winners. National radio promotions air around the event where fans are entered for a chance to win. 

In 2022, Visit Napa Valley, the destination marketing and management organization for Napa Valley, embarked as the official title sponsor for both LITVGC and LITV, committing to a 3-year partnership with the event. Visit Napa Valley recognizes and emphasizes that music plays a unique role in the canvas of experiences available in Napa Valley. By aligning with Live In The Vineyard, VNV hopes to continue promoting the region as a premier destination for music enthusiasts and travelers seeking to immerse themselves in the natural beauty and rich culture of Northern California.

Throughout their 15-year tenure, LITV and LITVGC have brought some of the biggest names in music to Napa Valley, which has benefited and boosted tourism and has provided continuous support for the community. Event organizers are committed to supporting the community that has become home to these events.

LITVGC, LITV, and Elevation are produced by Forefront Networks/FF Entertainment. For more information about LITV and LITVGC, please visit https://www.liveinthevineyard.com, and follow along on social media channels (Instagram | Facebook | Twitter).

About Live In The Vineyard Goes Country (LITVGC)

Launched in 2017, Live In The Vineyard Goes Country (LITVGC) was developed following the success of Live In The Vineyard (LITV).  LITVGC brings together music supervisors, radio programmers, DSP curators, label executives, and more from around the country who specialize in the country format, to celebrate and hear brand-new music by today’s most successful artists and the most popular emerging artists in a stripped-down arrangement. LITVGC pairs exclusive access to today’s hottest country artists with Napa Valley’s celebrated winemakers and world-renowned chefs during an intimate, once-in-a-lifetime event. LITVGC takes place amongst the lush scenery of the legendary Napa Valley with three days and two nights of exclusive, intimate events and epicurean experiences like no other. Since its formation, the event has featured performances by Carrie Underwood, Zac Brown Band, Darius Rucker, Old Dominion, Brad Paisley, Little Big Town, Brothers Osborne, and many more. For more information about LITVGC, visit https://www.liveinthevineyard.com/litvgc.

About Visit Napa Valley®

Visit Napa Valley is the official destination management organization for the Napa Valley, with a mission to promote, protect, and enhance the region’s position as the world’s premier wine country experience and to enhance its public image as a dynamic place to visit, live, and work. Napa Valley’s rural 35-mile scenic landscape, conveniently located just an hour from the San Francisco Bay Area, consists of five distinctive towns from north to south – Calistoga, St. Helena, Yountville, Napa, and American Canyon. Additional designated areas include Rutherford, Oakville, Angwin, and the outdoor recreation area of Lake Berryessa. For more information, please visit: https://www.visitnapavalley.com/.

About Forefront Networks (FFN)

Headquartered in Austin, Texas, Forefront Networks is a full-service experiential and entertainment agency specializing in corporate partnerships, brand activation, production, corporate events, entertainment booking, event management, and more. Forefront Networks’ collection of work includes event platforms designed to build connections between brands and their audiences. Their portfolio of work includes Austin Trail of Lights, Austin Trail of Lights Fun Run, Bevo Blvd., Keep Austin Weird® live events, Live In The Vineyard, Live In The Vineyard Goes Country, LITV Presents and Elevation. FFN also produces events for Southwest Airlines, Southwest Rapid Rewards Chase Visa, Amazon, and Marriott Bonvoy. For further information, visit forefrontnetworks.com.



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