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Kylie Minogue Attends Prowein, Düsseldorf to Showcase Her Award Winning Wines at the Worlds Biggest Wine Fair

Messe Düsseldorf’s Executive Director Michael Degen welcomes world-renowned singer, actress and wine entrepreneur, Kylie Minogue, on her stand (Hall 10/D06) at ProWein 2023 (19.-21. March) in Düsseldorf. Photo Credit: Andreas Rentz/Getty.

March 20th – With over 8 million bottles sold since launch, multiple awards and the UK’s number one Prosecco Rosé and zero percent alcohol Sparkling Rosé, Kylie Minogue brought her award-winning wines to the world’s most prestigious wine show ProWein in Düsseldorf. Walking the prestigious Düsseldorf trade show, Kylie Minogue met with fellow winemakers and hosted tastings for many of the worlds leading wine buyers.

About Kylie Minogue

Since The Loco-Motion topped the charts in 1987, and became the highest selling single of the decade in Australia, Kylie Minogue has sold over 80 million records achieving 34 Top Tens and 7 Number Ones. She is now recognised globally for her work in music, acting and fashion. In 2008, Kylie was awarded an OBE for services to music, as well as the highest cultural honour by French government, Chevalier de l’Ordre des Arts et des Lettres, for her contribution to the enrichment of French culture. In 2019, she set the current record for the most-watched performance ever at Glastonbury, with over 3.9 million people tuning in. To coincide with her birthday on 28th May 2020, Kylie launched Kylie Minogue Wines exclusively with London-based distributor Benchmark Drinks.

About Kylie Minogue Wines

Kylie Minogue Wines has sold over 8 million bottles (that’s over 40 million glasses of Kylie Minogue Wine poured) and is available to purchase in 31 countries in well-known stores such as wine.com, Tesco, Sainsbury’s and Harvey Nichols.

Kylie Minogue Wines’ Prosecco Rosé is the number one selling branded Prosecco Rosé in the UK, with £8.9 million of sales, 46% more than its nearest competitor. [source: Nielsen EPOS sales in Total UK Off-Trade 52 weeks, ending 27th August 2022]

With multiple awards, including three golds in the prestigious Drinks Business Wine Awards and Best Côtes de Provence Rosé and Zero Percent Alcohol at the Peoples Choice Wine Awards 2023 and with distribution now in 31 countries, the brand is going from strength to strength in partnership with Benchmark Drinks.

On 6th June 2022, Kylie Minogue Wines officially launched in the USA on wine.com with a very special performance at The Café Carlyle.

In just under three years, the brand has achieved remarkable success with a portfolio of 9 wines including the best-selling Rosé collections and Prosecco Rosé in the UK.

The Côtes de Provence Rosé is also poured at some of the world’s best establishments including Annabel’s in London and Bemelmans Bar at The Carlyle Hotel in NYC.

About Benchmark Drinks

Benchmark Drinks is a London-based distributor and brand developer established in 2018. Led by Managing Director Paul Schaafsma, the combined trade experience of the team totals over 100 years all in senior management roles. Benchmark Drinks manage a premium portfolio of award-winning global brands from Australia, New Zealand, Argentina and France.

About ProWein

The world’s largest international line-up of ranges in 13 halls: well over 6,000 exhibitors from throughout the world. At ProWein 2023, the world’s largest and most relevant trade fair for wines and spirits, the who’s who of the industry will meet from 19 to 21 March. No other trade fair worldwide offers both such a comprehensive line-up of ranges and large number of buyers from all over the world. “89% of the well over 6,000 exhibitors come from more than 60 countries – representing all continents and all wine-growing nations. This extremely international line-up is our USP,” says Michael Degen, Executive Director at Messe Düsseldorf. The international market leaders of the wine and spirits sectors are represented as are importers and exporters, commercial agents, superior “Prädikat” wine estates and cooperatives. Over 400 wine-growing regions from around the globe will be represented either by individual vintners or joint stands,” adds Michael Degen. This makes ProWein the unrivalled central B-2-B event for the international buyers from food retail, specialist retail and the hospitality, food service and catering sectors.



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