Home Industry News Releases O’Neill Vintners & Distillers Is Proud to Announce Juan Muñoz-Oca as New...

O’Neill Vintners & Distillers Is Proud to Announce Juan Muñoz-Oca as New Chief Winegrowing Officer


LARKSPUR, Calif., February 21, 2023 – O’Neill Vintners & Distillers, a certified B Corp, is pleased to announce the appointment of Juan Muñoz-Oca as Chief Winegrowing Officer. Muñoz-Oca spent almost 20 years at Ste. Michelle Wine Estates in viticulture and winemaking roles.  At O’Neill Vintners & Distillers, Muñoz-Oca will join the Executive Leadership Team overseeing the entirety of grape-to-wine production; he starts on March 13.

Muñoz-Oca will lead a team of talented winemakers across two California wineries, in Parlier and Paso Robles, crafting exceptional quality wines for O’Neill’s National Brands as well as Exclusive and private label wines for customers. In addition, he will lead the Grower Relations team, partnering with over 180 California sustainably certified growers farming 15,000 vineyard acres for O’Neill’s production.

“Juan possesses extensive winemaking and viticultural experience, with a deep understanding of team dynamics and leadership. At our Parlier and Paso Robles wineries I strongly believe that Juan will bring great energy supporting our teams.  From winemaking, grower relations and client relationships, Juan is the perfect fit to forward our sustainability ethos and be an integral part of growing our portfolio of brands,” said O’Neill Vintners & Distillers CEO, Jeff O’Neill. “We could not be more excited to welcome Juan into the O’Neill family.”

Muñoz-Oca has a true passion not only for making great wine but impacting the way people experience it. He believes that wine and wineries have the ability to influence geography, communities, and social environments. These long held beliefs will be amplified at O’Neill Vintners & Distillers wineries, championing business as a force for good. “Joining the O’Neill team brings reality to my vision that wine brings people and the earth together,” said Muñoz-Oca.  “I am hopelessly optimistic and want future generations to enjoy wine over gatherings and conversations, while we grow grapes and make wine in the sustainable conditions we are lucky enough to do today, and the carbon neutral winemaking O’Neill is striving for in the near future.” 

Raised in Mendoza, Argentina, Muñoz-Oca gained respect for wine at an early age. Owing his love of wine to his Spanish roots, Muñoz-Oca began picking his first grapes at the age of eight and later worked at a wine cellar for an after-school job. Muñoz-Oca holds dual degrees in agricultural engineering as well as enology and viticulture from the National University of Cuyo in Mendoza, Argentina, and is a graduate of Columbia Business School at Columbia University in New York City. He first joined the winemaking team at Terrazas de Los Andes, an Argentine premium winery owned by LVMH. After multiple harvests in Australia, France, and Spain, Munoz-Oca moved to Washington and joined Ste. Michelle Wine Estates in 2001, most recently responsible for overseeing grape growing and winemaking at all of their properties in Washington, Oregon and California. 

About O’Neill Vintners & Distillers

O’Neill Vintners & Distillers, a certified B Corporation, was founded in 2004 by industry leader and entrepreneur Jeff O’Neill. The vertically integrated winery is one of the fastest-growing premium wine and spirits companies in California (overall 10th largest winery in the U.S.) with a reputation for producing consumer-focused brands and being a leader in sustainable operations. O’Neill received the Green Medal Leader Award in 2021 by the Wine Institute and achieved B Corp Certification in 2022. The company’s national brands portfolio includes Line 39, Harken Chardonnay, Rabble Wines, Charles Woodson’s Intercept, FitVine Wine, Robert Hall Winery, Game Box, Allegro Cellars, BrandyLab, and Javelin Vodka. For more information, please visit www.ONeillWine.com



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.