Fess Parker Winery Expands Role for Third Generation Parker Family Member Spencer Shull


January 12th – Los Olivos, CA — Santa Barbara County’s family-owned Fess Parker Winery is pleased to announce that Spencer Shull, grandson of winery founder, Fess Parker, has taken on the dual role of Export Sales Manager and Family Ambassador.

Representing part of the third generation behind Fess Parker Winery, Shull has been involved in all aspects of the family’s beverage portfolio over the years, including previous roles as Sales Manager for Third Window Brewing Company in Santa Barbara and Colorado State Manager for Fess Parker Winery while living in Denver, Colorado.

A graduate of the University of Colorado, Shull started his career in fine wine and beer sales at the iconic Boulder Liquor Mart during college, then went on to work as a sales lead at Joy Wine & Spirits, a fine wine shop in Denver. In addition to his retail and sales experience, Shull worked Fess Parker Winery’s 2014 and 2022 harvests in the cellar under the direction of winemakers Blair Fox and Tyler Eck.

Since 2018, Shull has traveled extensively around the United States representing the Parker family at trade and consumer events, enhancing distributor relationships and expanding consumer-facing activities in markets throughout the country – an aspect of the job he’ll continue within his role as Family Ambassador. With the addition of his new position as Export Sales Manager, Shull’s responsibilities will also include managing the importer relationships for the winery’s growing export business, supporting key accounts and enhancing brand development for Fess Parker Winery.

“I’ve really enjoyed representing the family as the official Ambassador over the past few years, traveling to various markets to share everything about our family owned and operated business,” says Shull. “Moving forward, I am looking forward to expanding into this new dual role, which will allow me to continue to share what makes Fess Parker Winery so special and unique, while also tapping into my past sales experience to manage key importer relationships as we grow our export business.”

About The Fess Parker Family Portfolio

Since the late 1980s, Fess Parker and his family have cultivated a world-class hospitality portfolio around the beauty and bounty of Santa Barbara County. The Fess Parker Winery is focused on the grape varieties best suited to the region’s unique growing conditions – Pinot Noir, Chardonnay, and Rhone wines – with its vintages consistently earning 90+ point ratings from top critics around the world. In addition to a waterfront hotel in Santa Barbara, the family honors their late patriarch’s legacy by hosting guests at the Fess Parker Wine Country Inn in Los Olivos, the heart of Santa Barbara wine country. For more information, please visit www.fessparker.com.