Home Industry News Releases Woodbridge® Introduces New Fruitful Blends This Fall 

Woodbridge® Introduces New Fruitful Blends This Fall 


Woodbridge’s Latest Offering, New Fruitful Blends Offer Consumers A New Way to ‘Wine Your Way’ with the Brand’s First Sweet, Fruit-Flavored Wines 

September 27th – This month, Woodbridge® introduces Fruitful Blends: a lineup of three deliciously sweet, fruity, lightly effervescent Premium wines. Fruitful Blends blend dual combinations of natural fruit flavors into Woodbridge’s quality California red, white and rosé wines, then add a hint of fizz for a refreshingly playful spritz. Easy sipping for all occasions, Woodbridge Fruitful Blends are accessible and approachable wines at a lower 8% ABV for those seeking a smooth, sweet, fruity way to ‘Wine Your Way.’   

“Our team is constantly exploring new ways to meet the evolving needs of today’s wine drinkers. We are committed to delivering new products with the highest quality and best possible taste experience for our price point and are thrilled to introduce Woodbridge® Fruitful Blends as the latest addition to our growing portfolio.” says Serena Shrivastava, Brand Vice President of Woodbridge®. “Our goal is to help consumers enjoy wine whenever, wherever and however they want – and many drinkers want something other than traditional varietal wines. Woodbridge® Fruitful Blends welcome consumers who like sweet, fruity, less-wine-forward wines to enjoy wine their way.” 

The newly launched Woodbridge® Fruitful Blends sit mid-to-high on the brand’s sweetness scale and are available in three unique flavor combinations – Peach Raspberry (made with Rosé Wine), Blueberry Blackberry (made with Red Wine) and Mango Pineapple (made with White Wine). All flavors are gluten-free and have a low ABV of 8% to offer easy, sessionable enjoyment to moderation-minded consumers.  

The three varietals flavor profiles include: 

  • Fruitful Blends Peach Raspberry – a rosé wine blended with natural flavors that brings together bright aromas and flavors of ripe peach and candied raspberry. Light effervescence adds a playful spritz with stone fruit notes on the finish. Enjoy chilled on its own or paired with chicken tenders, BBQ, or almond cake. 
  • Fruitful Blends Mango Pineapple – a white wine blended with natural flavors that opens with aromas and flavors of juicy pineapple, mango, and stone fruit. Light effervescence adds a playful spritz to its smooth mouthfeel, complemented by bright acidity and a sweet, refreshing finish. Enjoy chilled on its own or paired with blue cheese, spicy shrimp, or jerk chicken. 
  • Fruitful Blends Blueberry Blackberry – a red wine blended with natural flavors that combines blackberry, dark fruit, and stone fruit aromas with tart blueberry flavors for a full, refreshing mouthfeel and a long, sweet finish with a touch of cranberry. Light effervescence adds a spritz to complement the wine’s full, refreshing mouthfeel and deliver a long, sweet finish with a touch of cranberry. Enjoy chilled on its own or paired with cream cheese frosted lavender cake. 

Woodbridge® Fruitful Blends will be available for a suggested retail price of $9.99-$10.99 per 750ml bottle starting this month on Drizly, InstaCart and at local retailers nationwide where Woodbridge® is sold. Follow along @WoodbridgeWines #WineYourWay or visit WoodbridgeWines.com for more information.

About Woodbridge® 

After establishing his flagship winery in Napa, legendary winemaker Robert Mondavi founded Woodbridge Winery near his childhood home in Lodi, California to make great wine available at an everyday price. Mr. Mondavi’s craftsmanship and pioneering vision raised the standard for American wine and has made Woodbridge one of the most beloved wines in the US. Our inclusive portfolio offers something for everyone: from classic, fruit-forward, food-friendly wines in sizes and formats to accommodate any lifestyle and occasion, to new innovations and flavor experiences like Woodbridge Wine Sodas, Sparkling Infusions and more. At Woodbridge, we believe there’s only one rule when it comes to wine: enjoy it however, whenever and wherever you want. To learn more about Woodbridge wines, check out our food pairings & recipes ideas, learn about our new product lines and find our products near you, please visit WoodbridgeWines.com.  

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