Veneto’s Iconic Valpolicella Red Wines Will be Showcased in an Exclusive Trade and Media Event Walk-Around Tasting and Seminars Event on November 16, 2022 in New York City
September 21st, 2022 (New York) – The Consorzio Tutela Vini Valpolicella, the association representing around 322 wineries in Veneto, Italy, is pleased to announce the launch of an integrated communications campaign in the United States. The campaign will kick-off with a walk-around tasting event in New York City with educational seminars for trade and media professionals. Developed and managed by Colangelo & Partners, the consortium’s agency of record, the campaign will focus on building awareness and excitement in the U.S. market for the denominations of Valpolicella, with particular focus on Valpolicella DOC and Valpolicella Superiore DOC.
Media relations activities began in September 2022 and will culminate on Wednesday, November 16, 2022 with the Valpolicella Walk-Around Tasting & Seminars Event, in New York City. The Consortium for the Protection of Valpolicella Wines aims to strategize and strengthen the promotion and awareness of the Valpolicella DOC appellation. In recent years, this appellation has been slightly overshadowed by the strong identity of the Valpolicella Ripasso and Amarone categories, which are renowned and recognized more widely in the United States.
“We are eager to welcome the panel of MWs, wine critics and wine professionals of New York City in what will surely be an innovative tasting experience,” states Christian Marchesini, President of The Consortium. “The seminars will give us the opportunity to share and celebrate our wines and cuisine in an entertaining educational moment that will raise awareness of our historical Denominations .”
In November, renowned New York City wine professionals, critics, sommeliers and top journalists will be invited to partake in an immersive Valpolicella experience, including a walk-around tasting from 12:00pm to 4:00pm EST and three dedicated educational seminars, hosted by the Italian Wine Expert Lars Leicht, Sherpa-in-Chief of the agency Vino Viaggio and VP of Education of The SOMM Journal and Tasting Panel Magazine. Each seminar will highlight the key elements of Valpolicella winemaking, including a detailed introduction to the region’s territories and terroirs.
“I’ve always enjoyed and admired the wines of Valpolicella for their verve and versatility. It is an honor to help guide such a unique showcase of the Veneto and share that passion with other wine lovers and professionals,” adds Lars Leicht. “The walk-around tasting will be a unique opportunity to taste and discuss the wines together with producers and winemakers, while the seminars will help shine even more light on the vitality of Valpolicella.”
A seated light lunch will spotlight fresh and unexpected food pairings with the red wines of Valpolicella.
VALPOLICELLA IN NUMBERS
Valpolicella is the top red DOP wine in the Veneto region and amongst the most important in Italy.
Over the past 20 years, the vineyard area in Valpolicella has doubled in size and production potential. In 2021, vines were planted across 8,573 hectares and almost 73.6 million bottles of the DOC and DOCG wines (Valpolicella, Valpolicella Ripasso, Amarone e Recioto della Valpolicella) were produced for a value of approximately 600m euro (Italy’s highest for any DOP).
Valpolicella’s landscape is extremely rich thanks to a morphologically varied territory, which spreads out into several valleys that separate from Verona. According to production rules, the broad Valpolicella DOC and DOCG wine production area is divided into three separate zones: the classic area, formed by five geographical areas encompassing the areas of Sant’Ambrogio di Valpolicella and San Pietro in Cariano, and valleys of Fumane, Marano and Negrar, the Valpantena area and the Valpolicella DOC area, with the districts of the municipality of Verona and the valleys of Illasi, Tramigna and Mezzane.
Grape varieties like Corvina, Corvinone, Rondinella and – in a lesser quantity – Molinara are found in the entire area.
For more information about the upcoming Valpolicella Walk-Around Tasting and Seminars, contact Noemi Mengo at Colangelo & Partners ([email protected]) or Tommaso Accordini at Consorzio Tutela Vini Valpolicella ([email protected])
About Consorzio per la Tutela Vini Valpolicella
Active for over 90 years, the Consorzio per la Tutela dei Vini Valpolicella represents 344 companies that bottle and produce renown DOP Veronese wines, a supply chain that includes 6 cooperative cellars and 2,251 grape growers. Daily contact with the companies in addition to in-depth knowledge of the area, the Consortium has established itself as the main reference point for those looking to discover Valpolicella and its wines. Furthermore,, the Consortium is responsible for safeguarding the appellation and the promotion on domestic and international markets of the Valpolicella wines: Amarone della Valpolicella DOCG, Recioto della Valpolicella DOCG, Valpolicella Ripasso DOC and Valpolicella DOC.