August 8th – The US On Premise continues to stabilize and follow similar sales trends to those seen in 2021, resulting in Total US remaining slightly positive (+1%) versus last year. Check value continues to outperform 2021 (+7%), with traffic down -6%. Of the key states, New York (+4%), Illinois (+4%) and California (+2%) continue to outperform 2021 velocity, whilst Texas (-6%) and Florida (-8%) remain slightly behind.
CGA’s BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price. Featuring day and daypart tracking, this enables sales and marketing teams to measure performance and activation ROI to develop effective strategies.
Total U.S.
- Following trends of +6% to July 16, the latest week has been slightly positive (+1%), with all key states aside from Florida flat or positive.
- The week to July 23 saw ticket count remain flat, with check value up +1% versus the previous week
- Trends in the previous week were driven largely by an increase in traffic (+5%), with check value also slightly positive (+1%).
Florida
- Sales velocity is now -8% year-over-year (comparing the same week one year prior)
- Sales velocity is now -1% vs July 16, 2022
Illinois
- Sales velocity is now +4% year-over-year (comparing the same week one year prior)
- Sales velocity is now +0% vs July 16, 2022
California
- Sales velocity is now +2% year-over-year (comparing the same week one year prior)
- Sales velocity is now +3% vs July 16, 2022
New York
- Sales velocity is now +4% year-over-year (comparing the same week one year prior)
- Sales velocity is now +0% vs July 16, 2022
Texas
- Sales velocity is now -6% year-over-year (comparing the same week one year prior)
- Sales velocity is now +0% vs July 16, 2022
Matthew Crompton, CGA Regional Director – North America, said: “Although trends are returning to traditional seasonal norms, it’s never been more important to understand the newest trends and behaviors of consumers across different On Premise channels. Our Channel Strategy Study 2022 will look at 11 unique channels, including Airport Bars, Casinos, Experiential Bars and more, to provide the insights and clarity for suppliers on where the opportunity lies for their brand and category is, and how they need to tailor tactics to win in this space.”
CGA’s On Premise Impact Report is a fortnightly sales report evaluating the different dynamics across the US and the impact of On Premise trends. For more information and support understanding these different dynamics, and developing channel-specific strategies, contact Matthew Crompton at Matthew.Crompton@cgastrategy.com
