Home Industry News Releases New Invivo X, Sarah Jessica Parker Wine Drops 

New Invivo X, Sarah Jessica Parker Wine Drops 

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Invivo and SJP release a fourth vintage of award-winning Sauvignon Blanc, sharing images of their recent tasting and blending session to celebrate, captured exclusively by fashion photographer Nigel Barker 

NEW YORK, NY (Wednesday 27 July 2022): Sarah Jessica Parker and Invivo Cofounders Tim Lightbourne and Rob Cameron share exclusive images of their latest ‘Invivo X, SJP’ wine tasting and blending session today. 

The partners in wine came together recently at the Baccarat Hotel in New York to create the fourth vintage of their award-winning New Zealand Sauvignon Blanc. Their first in-person meeting after two years apart, famed fashion photographer and longtime friend of Invivo Nigel Barker was on-hand to capture the special moment. 

“I feel fortunate that I was able to meet my Invivo X, SJP partners Tim and Rob in person after two years apart and together blend our fourth vintage of Sauvignon Blanc,” says Sarah Jessica Parker, Cofounder of Invivo X, SJP. “We were looking to build on the quality of our previous vintages and are thrilled with the result. Each of the base wines had great personalities so combining them to create something special took some work at the blending table. Our final 2022 Sauvignon Blanc blend is tropical and has wonderful fresh citrus aromatics with a full and round mouthfeel and long finish. We are eager for our customers around the world to try it.” 

Invivo Cofounder and Winemaker Rob Cameron selected ten samples of Sauvignon Blanc following the recent harvest in New Zealand and brought them to Sarah Jessica in New York at the Baccarat, leading the two-hour tasting and blending process. 

“It’s so important that Sarah Jessica is involved in blending of the new vintage of Invivo X, SJP each year as she represents the tastes of our customers and what they are looking for in their glass. Sarah Jessica has developed a beautiful style of Sauvignon Blanc that is soft with a subtle oak influence with flavors of ripe citrus, tropical fruits and just a hint of something savory. It’s been a joy to see Sarah Jessica’s confidence at the blending table grow over the past four years and we’re really proud of the quality of the wine we’re producing together” says Rob.

Nigel Barker adds “It was fantastic to capture the Invivo gents with Sarah Jessica creating their latest wine, I loved the authenticity of their partnership, the laughs and challenges they had while tasting and then finally getting to their signed off wine! I was lucky enough to have a sneak taste of the final blend and it’s delicious – I really enjoyed capturing the moment for the team – cheers!” 

Invivo X, SJP was founded in 2019 by SJP and New-Zealand based Invivo. The highly acclaimed Sauvignon Blanc was named in the World’s Top 100 wines in its first vintage by Wine Spectator, the collection features the New Zealand Sauvignon Blanc and French Rosé and has been awarded more than 50 accolades since launch, with Wine Spectator awarding the Sauvignon Blanc three 90+ point scores for its first three vintages. 

Sauvignon Blanc from New Zealand is currently the hottest wine of choice for Americans, who have enjoyed more than 1 billion glasses* of New Zealand wine over the past two years, 95% of which is Sauvignon Blanc**. More than one thousand glasses of New Zealand wine are enjoyed in the USA every single minute and three and a half glasses of Invivo wine are enjoyed worldwide every second. 

Invivo X, SJP Sauvignon Blanc and Rosé wines are available in more than 40 states and major retailers including Wine.com, Vinporter.com, Gopuff, Kroger, Ralphs, Total Wine & More, The Fresh Market, Albertsons, Fred Meyer, Mariano’s, QFC, Costco, Bevmo, Binny’s and more. Head to invivoxsjp.com to find your nearest stockist and look out for the ‘X’ on the label in the New Zealand wine aisle at your local retailer or liquor store. 

GET SOCIAL: 

*Total glasses of NZ wine drank in America in the last two years: 1,085,666,665 – Statistics New Zealand 

** Ref NZ Winegrowers 

MORE ON INVIVO: 

Invivo’s mission is to bring people together so great things can happen. Invivo has been described as “New Zealand’s most innovative winery.” Founded in 2008 by school friends Tim Lightbourne and winemaker Rob Cameron, Invivo set out to make great wine without the elitist attitude the industry can be known for. 

ABOUT SARAH JESSICA PARKER: 

Sarah Jessica Parker is an award-winning actor, producer and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. Parker starred as Carrie Bradshaw on the hit HBO television series ‘Sex and the City’ (1998- 2004), a role she reprised on the HBO Max show ‘And Just Like That. She served as an executive producer for both series. Production of the second season of ‘And Just Like that’ begins this fall. Parker also recently reprised her role of Sarah Sanderson in ‘Hocus Pocus 2’, set to release this fall. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great

American comedies, ‘Plaza Suite’. In 2014, Parker launched her namesake footwear label, SJP by Sarah Jessica Parker. She now has eight permanent stand-alone stores worldwide, as well as a recently launched e-commerce website.

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