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William Chris Wine Company Announces Brand Expansion Project for Lost Draw Cellars in Johnson City

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New winery and tasting room for flagship brand to open in September 2023

HYE, TEXAS (July 19, 2022) – William Chris Wine Company (WCWC) announced plans this week to expand one of the portfolio’s flagship brands, Lost Draw Cellars, by way of a new, ground-up, 9,260 square-foot winery and tasting room in Johnson City. The new winery has already had its groundbreaking with construction expected to begin this fall, and an expected completion and opening date tentatively set for September 2023.

“We’re thrilled to be able to grow and expand the Lost Draw Cellars brand and get our story and our wines in front of more people,” said Lost Draw Cellars Founder and William Chris Wine Company Co-Founder and COO Andrew Sides. “Our property in Fredericksburg has been, and will remain, a big part of the overall customer experience, but the new space in Johnson City allows us to attract a new audience geographically and create new fans of Texas-grown wine as a result. Expansion has always been part of the Lost Draw Cellars long-term vision, and our team couldn’t be more excited to see that coming to life in the great community of Johnson City.”

The property, located at 1686 US Highway 290, is already home to seven acres of vineyard planted by William Chris Wine Co. in 2020. Designed by Michael Hsu Office of Architecture, the new winery will feature a public tasting room, club member tasting room, covered porch, retail store, barrel storage, offices, kitchen, and an outdoor bar.

As a proud producer of 100 percent Texas-grown wines, Lost Draw Cellars got its start producing wines from the highly acclaimed Lost Draw Vineyards in the Texas High Plains. The team is committed to producing quality wines that highlight the unique terroir of Texas. Lost Draw prides itself on working with grapes that thrive in the semi-arid climate of the region and works to continuously improve the growing process in a sustainable way.

Lost Draw Cellars Johnson City tasting room will be located at 1686 US Highway 290. To learn more about Lost Draw Cellars, please visit lostdrawcellars.com, and on Facebook and Instagram @lostdrawcellars.

ABOUT LOST DRAW CELLARS

Founded in 2012 by Andrew Sides, Troy Ottmers and Andy Timmons, Lost Draw Cellars is a family-owned business with deep Texas roots. As a proud producer of 100 percent Texas-grown wine, Lost Draw manages their estate vineyard in the Texas High Plains, with a tasting room right in the heart of Fredericksburg, Texas. The Lost Draw team is committed to producing quality wines that highlight the unique terroir of Texas, planting grapes that thrive in the semi-arid climate of the region and working to continuously improve the growing process in a sustainable way. In addition to their estate vineyards, the team partners with some of the best vineyards in the state as a way of supporting Texas farmers. More information on their story, wines or how to visit the tasting room can be found at lostdrawcellars.com, and on Facebook and Instagram @lostdrawcellars.

ABOUT WILLIAM CHRIS WINE COMPANY

William Chris Wine Company was founded in October 2020 by William Chris Vineyards’ Chris Brundrett and Lost Draw Cellars’ Andrew Sides. Built from a shared vision and set of core values, WCWC is the parent company of the William Chris Vineyards (est. 2008), Lost Draw Cellars (est. 2012), Skeleton Key (est. 2015), and Grower Project (est. 2015) brands, and is the leading producer of 100 percent Texas-grown wines in the Lone Star State. For more information, please visit williamchriswines.com.

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