Home Industry News Releases Wine TV Show “V Is for Vino” Signs Partnership with ReachTV, America’s...

Wine TV Show “V Is for Vino” Signs Partnership with ReachTV, America’s Largest Airport Television Network 


Chicago, IL — May 6th, 2022 — V is for Vino and ReachTV announced a partnership that will see the wine, travel, and food TV show aired across ReachTV’s 2500+ screens in 90 commercial airports. 

The deal will provide travelers entertainment and information pertaining to travel destinations across the globe, as V is for Vino episodes explore the culture, wine, food, and local lifestyle of each location visited. From the famous Napa Valley, to the sweeping hills of Prosecco Italy, to the quaint towns of the Finger Lakes in New York, V is for Vino offers wanderlust and travel tips for the world’s wine destinations. 

For ReachTV, adding V is for Vino to its library was a natural fit. “We are providing the highest quality entertainment for passengers,” says Lynwood Bibbens, Founder and CEO of ReachTV.  “V is for Vino is one of those shows that transports you to beautiful locations and introduces you to the world of wine, which is rich with culture and unique voices. Vince brings our viewers a fantastic experience that is aspirational and entertaining, as we learn about different types of wines, the regions they come from, and the people who make them.”

“Airport televisions are a perfect medium for us,” says Vince Anter, Host and Executive Producer of V is for Vino. “Wine is about so much more than the beverage itself; it’s the people, places, and culture it’s tied to. With us airing in airports, I hope I catch people on their way to destinations we visit in the show, so that they can get tips and recommendations for what and who to visit while on their trips!”

The first 9 episodes of V is for Vino have already begun airing across airports nationwide, and the next 7 episodes of V is for Vino (coming out in June 2022) are planning to be aired as well. 

About ReachTV

ReachTV is the largest airport television network, with 2,500+ screens in 90 commercial airports and 58 private/FBO airports across North America. ReachTV is redefining travel media with our own originals and with the best network and production partners in the world, programming a mix of short-form and standard episodic content. The two core principles of our network are truth & positivity — together, they are our key to expertly engaging and entertaining our captive audience as they travel. To bring our viewers the best experience possible, we leverage a variety of data and tech that enable us to target messaging, offer shopability, and allow viewers to continue watching TV content on their own mobile devices. As travelers spend more time in the airport and in front of our screens, we work with brands like Belvedere, Netflilx, Sony, TikTok, Hilton, and Bose to innovate and create the best opportunities to really connect with the tastemakers of the world.

About V is for Vino

V is for Vino, America’s #1 Wine Show, is your window into the wine world through travel, food, and culture! In each episode, your host and certified sommelier Vince takes you to a different wine region to explore its people and history, taste the wine and meet the winemakers, and cook delicious food pairings in a local restaurant. Vince breaks down wine topics in fun and easy-to-understand ways, helpful to anyone wanting to learn – from your casual wine drinker to more serious wine studying professionals. The show is now the highest-rated wine show on Amazon Prime, and has been featured on Fox, CBS, Decanter, Somm Journal, and Forbes. Grab a glass and get ready to watch, learn and drink – welcome to V is for Vino!

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