(May 5, 2022) – Leading U.S. fine wine importer Taub Family Selections and renowned Italian winery Cantina Puiatti are thrilled to announce a brand redesign, including a new logo and fresh packaging for three of their focus offerings: Sauvignon Blanc Friuli DOC, Ribolla Gialla Venezia-Giulia IGP, and Pinot Grigio Friuli DOC.
Puiatti was founded in 1967 by Vittorio Puiatti in the northeastern corner of Italy’s Friuli region. Vittorio was a pioneer of modern winemaking methods and sought to highlight Friuli’s indigenous and international grape varieties by emphasizing their purity; this meant no oak, no over-ripening, no maceration, no inoculation, and no oxidation. This simple approach in limiting intervention results in extraordinarily complex wines, which showcase variety, typicity, and purity.
Keeping with the founder’s philosophy, “nature loves simplicity, as simplicity is the form of greatness,” the name and logo change from Puiatti to Cantina Puiatti highlights its evolution as a state-of-the-art winery while continuing to pay homage to its heritage. The result is a sleek, modern logo, powerfully unique and distinguished for its elegance and simplicity in today’s winegrowing panorama. “Monovarietali” is Cantina Puiatti’s best known line and it is reflected in the newest eye-catching labels, available in multiple vibrant colors, where the logo and varietal play a starring role. This contemporary approach allows for a more premium shelf presence and easier consumer recognition.
New packaging for the Cantina Puiatti Sauvignon Blanc Friuli DOC ($22.99/750ml) and Ribolla Gialla Venezia-Giulia IGT ($22.99/750ml) is currently available nationwide. The winery’s newest offering, Pinot Grigio Friuli DOC, will be available later this summer ($22.99/750ml).
About Cantina Puiatti
Cantina Puiatti was founded in 1967 by Vittorio Puiatti, a pioneer of modern winemaking methods who sought to highlight Friuli’s indigenous and international grape varieties by emphasizing their purity. As Vittorio Puiatti concludes, “nature loves simplicity, as simplicity is the form of greatness.” (1967) Cantina Puiatti’s approach to producing wines in northern Italy’s Friuli region is defined by what they do not do — no oak, no over-ripening, no maceration, no inoculation, and no oxidation. This simple approach in limiting intervention results in extraordinarily complex wines, which showcase variety, typicity, and purity. For more visit: https://puiatti.com/
About Taub Family Selections
Taub Family Selections is a dynamic family-owned company that represents a portfolio of fine wines produced by highly regarded winemaking families with deep, long-established roots. The portfolio centers on true terroir-driven expressions that are benchmarks from the most heralded wine regions of the world, including wineries from eight countries. The wines embody not only the terroir, but the passion and integrity of each family intimately involved from the vineyard to the table. For more visit: www.taubfamilyselections.com
