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LDA Opinions Debuts Research on Legal Drinking Age Beverage Alcohol Consumers Under 40

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LDA Opinions launches their beverage alcohol consumer research service with key insights and findings from their first study.

New York, NY, April 27, 2022 – LDA Opinions (a market research service of Wine Opinions LLC) provides data and insights on beverage alcohol usage, attitudes, preferences, and trends among consumers between the ages of 21-39.

A survey of 1,578 U.S. frequent beverage alcohol consumers (adults who drink one or more types of beverage alcohol 2-3 times a month or more often) was conducted by LDA Opinions in March 2022. The study included 983 such consumers aged 21-39, and 576 respondents aged 40-59 (for comparative analysis).

Findings of note from the study include the following:

  • Differing spirits choices: Nearly identical percentages of frequent beverage alcohol consumers in their 20s and 30s have purchased or consumed Vodka in the past 6 months (76% of both groups) and Tequila (70% of those in their 20s and 71% of those in their 30s).  But Bourbon purchase/consumption skews to those in their 30s (60%, vs. 52% of those in their 20s) while purchase/consumption of Gin skews to the younger segment (48% of those in their 20s, vs. 36% of those in their 30s). 
  • Moving on from hard seltzer: 36% of those in their 20s and 34% of those in their 30s say they have tried or purchased hard seltzers, but no longer buy them.
  • Wine consumption on the rise among 30-somethings: Survey respondents in their 30s reported a net 2% increase over the past 12 months in their consumption frequency of beer, and a net 1% decline in their consumption of spirits.  But their frequency of wine consumption rose by a net 8%.

“Every category of the beverage alcohol market – beer, wine, and spirits – is being shaped by the choices of legal drinking age adults under 40,” says John Gillespie, Founder and CEO of Wine Opinions. “LDA Opinions provides insights on the perceptions, motivations, choices, and usage occasions of frequent beverage alcohol consumers in their 20s and 30s, and we have the expertise to gather, interpret, and deliver actionable market intelligence to our clients.”

Consumers who participate in the company’s online surveys or focus groups are recruited online. They are further screened to meet client qualifications and criteria such as brand or category trial and purchase. All survey respondents and focus group participants are frequent beverage alcohol consumers – those who drink beer, wine, or spirits 2-3 times a month or more often.

Surveys may also include samples of frequent beverage alcohol drinkers in their 40s and 50s, for comparative analysis Members of the Wine Opinions national panel of high frequency wine drinkers are not included in the research conducted by LDA Opinions.

For more details, additional insights, and information about LDA Opinions’ methodologies, visit https://ldaopinions.com or email [email protected].

About LDA Opinions

LDA Opinions is a research service of Wine Opinions LLC, providing quantitative and qualitative data and insights on beverage alcohol usage, attitudes, preferences, and trends among frequent beverage alcohol consumers between the ages of 21-39.

About Wine Opinions

For 17 years, Wine Opinions has been the leading provider of U.S. wine market research to wine producers, wine marketing companies, and wine trade associations around the globe, offering unparalleled trade and consumer insights on the U.S. wine market.

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