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Scheid Family Wines Celebrates 50 Years from Grower to Producer of Global Wine Brands

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Heidi Scheid (Executive Vice President); Al Scheid (founder and Chairman of the Board) and Scott Scheid (President and CEO)

(MONTEREY COUNTY, CA) February 2, 2022 — Scheid Family Wines, based in Monterey County, California, is proud to announce its 50th anniversary this year. Family owned and operated, Scheid Family Wines farms over 3,000 acres of vineyards located along a 70-mile spread of the Salinas Valley in the Monterey AVA. Widely recognized as a leader in quality, innovation and sustainability, Scheid Family Wines is celebrating 50 years with special tastings and events throughout the year in its tasting rooms located in Carmel-by-the-Sea and at its estate winery just south of Greenfield along U.S. Highway 101.

Al Scheid, founder and Chairman of the Board, recognized the untapped potential in Monterey County in 1972 and was one of the region’s vineyard pioneers. What began as an operation that sold 100% of its wine grapes to other wineries is now a vertically integrated grapes-to-glass family business focused on global and exclusive wine brands, with sales of over 700,000 cases of wine annually.

Quality, innovation and sustainability are the pillars of Scheid’s strategy. In 2020, Scheid launched Sunny with a Chance of Flowers, an innovative zero sugar, low alcohol, low calorie brand that is available in retail stores throughout the country. Its estate vineyards are certified sustainable and the entire winery operation is powered by 100% renewable wind energy generated by a 400-foot wind turbine, which also supplies enough excess energy to power 125 homes in the local community. Scheid Family Wines achieved organic certification if its 85-acre White Flower Vineyard in 2020 and farms a significant portion of its estate vineyards using organic farming methods. 

“Achieving our 50-year milestone could not have happened without a tremendous amount of courage and hard work”, says Al Scheid, who is celebrating his 90th birthday this month. “A company’s success comes down to its people and I couldn’t be prouder of our team that has set a standard of excellence that has gotten us to where we are today.”

Speaking to the future, Scheid added, “We will continue to evolve, looking for ways to expand our portfolio and grow our business. With the leadership and innovative spirit of our talented team, I know that all we’ve achieved in the first 50 years is just a prelude to what comes next.” 

About Scheid Family Wines

Scheid Family Wines is a family-owned and operated wine company founded in 1972. Based in Monterey County, California, Scheid is uniquely integrated to bring high quality wines to the marketplace from its sustainably certified estate vineyards and innovative luxury level winery. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 400-foot wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR, and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands and distributes a portfolio of imported wines through its partnership with PH Imports.

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